Responsibilities

• Apply emerging best practices for AI search visibility, including optimizing content for Google AI Overviews and answer-engine optimization (AEO)
• Identify high-value keywords aligned with target personas and buying groups
• Optimize existing web pages, blog posts, and landing pages with metadata, headings, internal links, and structured data
• Collaborate with freelance content creators to review content for discoverability prior to publication
• Monitor competitor SEO and AEO strategies to identify gaps and opportunities for ProviderTrust
• Advise on website content and structure to enhance discoverability across traditional and AI-powered search engines
• Maintain and update sitemaps to guide AI agents and crawlers effectively
• Manage website health, including site speed, crawlability, indexation, Core Web Vitals, and schema markup
• Analyze website performance using tools like Google Analytics, Search Console, and heatmapping software
• Generate reports and dashboards for leadership on traffic trends, keyword rankings, and site health metrics

Requirements

• 2-4 years of SEO experience, preferably in a B2B SaaS or healthcare technology environment
• Proficiency with SEO tools such as SEMrush, Google Search Console, GA4, and AI visibility tools
• Experience managing WordPress sites, including technical hygiene and schema markup
• Strong analytical skills with the ability to interpret data and recommend actionable insights
• Excellent written communication skills and a keen eye for content quality
• Familiarity with CMS platforms like HubSpot and basic CRO principles
• Understanding that search is now a conversation between users and AI platforms
• Ability to stay current with Google algorithm updates and adapt strategies accordingly
• Experience monitoring and improving brand citation frequency within AI-native search engines and AI Overviews

Preferred

Benefits

• Hybrid work schedule with three days in-office and remote flexibility
• Paid primary caregiver leave for 16 weeks, with a two-week phased return
• Paid secondary caregiver leave for four weeks
• Competitive salary and incentive packages, including 401(k) matching and HSA employer contributions
• Company-paid life and disability insurance
• Comprehensive medical, dental, and vision coverage, with ProviderTrust covering 80% of premiums
• Access to mental health and well-being resources
• Unlimited PTO, 11 paid holidays, and flexible work hours
• Opportunities for professional growth, development, and internal mobility
• Engaging company culture with daily all-team meetings, celebrations, and wellness programs