Responsibilities

• Support digital marketing strategies that align with company initiatives, including generating revenue, increasing brand visibility, positive customer engagement, and lead generation for Spectrum’s sales team.
• Work closely with sales, product management, and external vendors) to create marketing efforts that speak directly to customer needs.
• Drive Spectrum’s Digital Product Package enrichment and standardization across global marketing efforts (domestic US and abroad, as applicable)
• Support continuous improvement projects in support of organizational strategy and objectives that improve customers’ experience; create new channels for customer feedback as indicator scores.
• Attend meetings, trade shows, seminars, and conferences as appropriate, as well as perform any other duties as required based on business needs.
• Drive customers and revenue through our website through additions of landing pages, web content, user experience upgrades, and more.
• Track, analyze, and report on campaign performance metrics, using customer data and feedback to refine strategies and improve ROI. Report on website revenue and SEO analytics.
• Create visually appealing marketing materials, including web graphics, social media content, infographics, email templates, banners, and brochures.
• Collaborate with internal teams to develop and enrich content across multiple platforms, including our distribution partners, optimizing for SEO; supports brand management
• Driving growth through advertising; design and execute advertising campaigns media and search engines (e.g., Google Ads, LinkedIn Ads, magazines), focusing on customer pain points and driving solution-based messaging.

Requirements

• Bachelor’s degree in Marketing, Graphic Design, Communications, or a related field.
• 3-5 years of experience in marketing, with a strong focus on digital marketing, social media management, and graphic design.
• Proven experience in advertising with a strong understanding of customer needs
• Expertise with design tools (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign)
• Demonstrated ability to create visually compelling content for social media platforms and digital advertising campaigns.
• Familiarity with SEO, content optimization, and creating high-engagement content for a customer-first approach.
• Knowledge of Google Analytics, SEO best practices, and paid media (e.g., PPC, social ads).
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Ability to implement projects effectively
• Strong analytical skills and ability to draw trends from data

Preferred

• Familiar with Google G4 Analytics platform
• Familiarity with Magento website - programming experience a plus
• Experience with Microsoft Dynamics CRM- particularly with building and executing campaigns
• A solid understanding of the cGMP chemical manufacturing market; including trends, technologies, products, and players.
• Science aptitude and experience in pharmaceutical, biopharmaceutical, cosmetics, and / or personal care markets.
• Project Management Certification
• Solid understanding of related markets (i.e. pharma, biopharma, etc.) & regulatory requirements and issues associated with those markets.