Responsibilities

• Develop strategic digital marketing plans for new & existing clients that align with their business goals.
• Build and launch Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns on platforms such as Google Ads and Bing Ads for clients.
• Create effective local, regional, and national Search Engine Optimization (SEO) campaigns for clients.
• Use Facebook Ads platform to develop effective Facebook & Instagram advertising campaigns for clients.
• Research and create strategic keyword lists and ideas for PPC and SEO campaigns.
• Work closely with a diverse set of small businesses owners from a variety of different industries.
• Monitor ongoing campaign performance and execute key campaign optimizations daily.
• Perform routine competitive research and analysis to inform client of any changes in current market environment.
• Create A/B testing opportunities from a multitude of variables to increase efficiency of client's campaigns and generate better results.
• Confidently present campaign reports to clients on a routine basis.

Requirements

• Well-versed in search engine marketing, including Google Ads management
• Google certified in Ads, Analytics, Display and/or Shopping is required
• Strong ability to multi-task
• Experience and knowledge of Google’s services, including Google Analytics, Google Ads Keyword Planner, and Search Console
• Excellent critical thinking, analytical, and problem-solving skills
• Strong writing ability with emphasis on creative marketing copy
• Ability and willingness to learn new tools and technologies
• Understanding of forecasting, budgeting, billing, and campaign pacing
• Recognize problems, identify causes and present solutions to issues that may arise
• Excellent customer service manners