Digital Marketing Specialist at Singapore Airlines | Los Angeles, CA

Singapore Airlines

Digital Marketing Specialist

Los Angeles, CA (On-site)

Salary Not AvailableMid Level4+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end digital marketing for retail and brand initiatives and report results.

Own campaigns from ideation through optimization and reporting.
Must-have: 4+ years of digital marketing in retail or brand roles.
Strong cross-channel leadership across programmatic and direct channels.

Job Description

Responsibilities

Develop and execute effective digital marketing strategies to support retail and brand initiatives
Manage campaigns from start to finish, including ideation, implementation, optimization, and reporting
Lead digital marketing efforts across programmatic and direct channels
Clearly communicate goals and results of digital marketing campaigns to marketing team & leadership
Troubleshoot any issues surfaced during campaign lifecycle
Work between project stakeholders and ensure smooth flow of project deliverables
Develop deep understanding of the travel distribution landscape and the online travel environment

Requirements

Bachelor’s degree in marketing, advertising, or business
4+ years of digital marketing experience in a retail or brand marketing role
Hands-on experience with media planning and buying including developing briefs, evaluating proposals, and executing campaigns
Expert knowledge of digital marketing principles and current best practices
Expert knowledge of digital marketing principles and current best practices
Strong knowledge of digital performance metrics and campaign measurement, preferably with Google Analytics
Highly motivated and proactive with proven ability to achieve targets and meet deadlines
Experience using Microsoft Office products in a professional environment
Strong organizational, interpersonal, and communication skills (written and verbal)
Hands-on experience with media planning and buying including developing briefs, evaluating proposals, and executing campaigns

Preferred

Experience working with external media and/or creative agencies
Knowledge of Google Marketing tools, including Campaign Manager 360, DV360, and Tag Manager
SEM/SEO knowledge
Airline, travel, or hospitality marketing experience

Singapore Airlines

3.7 Glassdoor

Welcome aboard Singapore Airlines on LinkedIn. Discover travel inspirations, business travel tips, cultural insights, our latest updates, and more. Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximising returns for the benefit of its shareholders and employees. We have come a long way since our founding in 1972, evolving from a regional airline to one of the most respected travel brands around the world. We fly one of the youngest aircraft fleets in the world to destinations spanning a network across five continents, with the famed Singapore Girl as our internationally-recognisable icon providing the high standards of care and service that customers have come to expect of us.Please refer to https://bit.ly/2Z2MVN1 for guidelines on our social media channels.

Founded in 1972

Singapore, SGP

16K employees (256 in marketing)

singaporeair.com

69% recommend to a friend

92% CEO approval