Digital Marketing Specialist

Atlanta, GA (On-site)

Salary Not AvailableMid LevelFull time

Posted 5 months ago

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Job Summary

Drive Ruby-Collins’ digital marketing and brand presence across social media and content as a hands-on Digital Marketing Specialist.

  • Own social channels, on-site storytelling, and content calendars to highlight projects and teams.
  • Must-have: Proficiency in Adobe Creative Suite, WordPress, Mailchimp, and SEO basics.
  • Standout: On-site photography/videography at heavy civil projects with regular travel.

Job Description

Responsibilities

  • Social Media Management: Fully manage and grow our LinkedIn, Facebook, and Instagram ensuring our voice/brand remains consistent, professional, reflective of our core values.
  • Visual Storytelling: Travel to active job sites to capture high-quality photography and video. You will translate complex heavy civil operations into compelling visual narratives that showcase our expertise and our people.
  • Strategic Content Planning: Develop and maintain comprehensive content calendars. You will stay abreast of project schedules and construction timelines, identifying key milestones – from groundbreaking to final completion – to ensure quality content is captured.
  • Graphic Design: Serve as our internal creative lead, utilizing the Adobe Creative Suite to produce high-impact marketing collateral, digital assets, and branded materials that elevate our professional image across the industry.
  • Email Marketing & Newsletters: Design and execute strategic email campaigns via Mailchimp (or similar CRM). Assist with revitalizing our company newsletter to keep our 500+ employees and external stakeholders connected.
  • Website Maintenance: Maintain the company website via WordPress, ensuring project portfolios are current, SEO is optimized, and our digital presence remains modern and functional.

Requirements

  • Experience: Proven success in digital marketing, social media management, and/or content creation.
  • Skilled Creator: An expert storyteller with a portfolio that demonstrates high-quality photography and videography skills.
  • Self-Starter & Driven Mentality: Possess the confidence to take the reins and operate with an owner’s mindset.
  • Technical Expertise: Proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere Pro), WordPress, and Mailchimp; SEO and social media analytics knowledge.
  • Field-Ready: Willingness to be on-site and engage with field crews and project leadership.
  • Proactive Communication: Ability to coordinate with Field Leadership, VPs, and C-Suite executives.
  • Location & Travel: Based in or willing to commute to Smyrna, GA; regular travel to Metro-Atlanta job sites and occasional travel to coastal locations.
  • Other: Valid driver’s license and ability to pass pre-employment drug screening/physical; authorized to work in the U.S.

Preferred

  • Experience within the AEC sectors is highly preferred but not required.

Benefits

  • Premier Healthcare: 100% company-paid Medical, Dental, and Vision coverage for the employee and their entire family.
  • Wealth & Protection: 401(k) with company match, plus 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance.
  • Legacy & Stability: 55+ years of continuous operation with a focus on internal promotion and a partnership-driven culture.
Ruby-Collins, Inc. logo

Ruby-Collins, Inc.

Ruby-Collins, Inc. is a General Contractor performing construction services throughout the Southeastern United States with a primary focus on Water and Wastewater projects. Since its inception in 1970, Ruby-Collins, Inc. has successfully completed over $2 billion of Construction Projects and is currently licensed in 11 states in the Southeast United States. Ruby-Collins, Inc. has performed projects ranging in size from $10,000 to $150 million, receiving several awards for Partnering, Construction Excellence, Safety, and ENR Best Projects. Ruby-Collins continues as one of the leaders in the construction industry throughout the Southeast. Our focus is on Design/Build or Alternative Delivery Projects, Design-Bid-Build Projects, Annual Contracts for On-Call Services and Emergency Response Services, and Industrial Infrastructure Projects.https://www.mswmag.com/editorial/2024/08/building-water-infrastructure-for-growth?social

Smyrna, Georgia, USA