Digital Marketing Specialist at Roberts Wesleyan University | New York, USA

Roberts Wesleyan University

Digital Marketing Specialist

New York, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 5 months ago

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Job Summary

Drive enrollment email campaigns by creating content, coordinating launches, and refining messaging with Enrollment and Operations teams.

Must-have: 2–3 years in digital marketing with hands-on Slate CRM experience.
Standout: Cross-functional campaign coordination and CMS updates (Umbraco).
Standout: Detail-oriented in a fast-paced, deadline-driven environment.

Job Description

Responsibilities

Create, edit, format, and prepare mass email communications for audiences including prospective students and community contacts ensuring clear CTA, consistent voice, brand alignment, accessibility, and mobile-friendly design
Coordinate email scheduling to prevent audience fatigue and ensure alignment with broader campaign calendars
Support ad hoc and high-priority email needs for Enrollment
Partner with Enrollment and Operations teams to review performance insights and refine messaging strategies
Manage assigned marketing requests from intake through execution
Track deadlines, approvals, and deliverables in collaboration with internal stakeholders
Support campaign launch coordination and post-campaign reflections
Support content updates and entry in the CMS (Umbraco)
Ensure content consistency across channels and campaigns
Collaborate with SEO and digital teams to optimize content performance

Requirements

Bachelor's degree in marketing, communications, information systems, or related field.
2–3 years of experience in digital marketing or CRM/email campaign operations.
Hands-on experience with Slate CRM is strongly preferred
Proficiency in campaign management, segmentation, dynamic content, and testing in an email marketing tool or CRM.
Basic knowledge of Google Analytics, UTM tracking, and campaign attribution.
High attention to detail, strong organizational skills, and a collaborative mindset.
Comfort working in a fast-paced, deadline-driven environment with multiple simultaneous campaigns.

Preferred

Demonstrated ability to manage complex systems and support cross-functional teams.
Strong written and verbal communication skills.
Alignment with the mission of Roberts Wesleyan University and commitment to Christian higher education.

Roberts Wesleyan University

Roberts Wesleyan University is a vibrant private institution in Rochester, NY. We provide an outstanding education in which students can cultivate the knowledge, skills, and attitudes that will help them advance and succeed, mentor others and work to become the kind of leaders who inspire colleagues. Our wide variety of degrees and programs include the arts, sciences, and professions.

Founded in 2020

Rochester, New York, USA

680 employees (27 in marketing)

www.roberts.edu