Responsibilities

• Plan, execute, and optimize digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and other paid media channels to maximize reach and ROI.
• Conduct keyword research and utilize SEO tools to improve organic search rankings and enhance website visibility.
• Manage content creation for websites, social media platforms, email marketing campaigns, and blogs to engage target audiences effectively.
• Oversee website management using content management systems like WordPress and ensure optimal site performance through technical proficiency in HTML, CSS, JavaScript, and website analytics tools like Google Analytics.
• Implement conversion optimization strategies by analyzing user behavior with web analytics reporting tools and adjusting campaigns accordingly.
• Develop and manage social media advertising campaigns to increase brand awareness and audience engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Utilize marketing automation tools to streamline campaign setup, lead nurturing processes, and performance tracking for ongoing improvements.

Requirements

• Proven experience in digital marketing with a strong understanding of SEM (Search Engine Marketing), SEO (Search Engine Optimization), paid search marketing, and social media marketing strategies.
• Proficiency with SEO tools, Google Ads (formerly Google AdWords), Google Analytics, Google Tag Manager, and web analytics reporting.
• Skilled in content creation with experience in video production.
• Experience managing paid advertising campaigns on social media platforms such as Facebook Advertising Campaigns or LinkedIn Ads.
• Knowledge of marketing automation platforms for campaign setup and performance analysis.
• Strong analytical skills to interpret data from web analytics tools and adjust strategies for optimal results.
• Excellent communication skills with the ability to collaborate across teams on digital campaign management initiatives.
• A proactive mindset with the ability to stay current on industry trends in digital marketing technology and best practices.

Preferred

• Education: High school or equivalent (Preferred)
• Ability to Commute: Rochester, MN 55901 (Preferred)

Benefits

• Flexible schedule