Responsibilities

• Own the Keurig.com promotional email and SMS program; ensure messaging is personal, relevant, and timely.
• Manage all execution details including planning, concept development, asset creation, deliverable hand-offs, QA, and deployment.
• Execute promotional testing across the Keurig.com portfolio, including brewers, coffee, and accessories, to grow consumer engagement and revenue, and support consumers post-purchase so they get the most out of their purchase and love their Keurig.com experience.
• Build email content and HTML as needed to support campaigns, working with data science teams to develop custom solutions such as trending, deals, or other automatic data sources.
• Utilize tools and templates to automate content, deployments,and more to expand your time to dig into new initiatives.
• Collaborate with IT, finance, and merchandising teams to develop innovative, efficient, and compelling offers across the Keurig.com assortment.
• Partner with the Manager, CRM to build and operate consumer journeys triggered by behavioral and lifecycle cues for both buyers and prospects, including setup, launch, and ongoing optimization.
• Write clear and specific creative briefs and evaluate completed creative to ensure the message and imagery areon-brand; projectmanage creative executions for managed programs.
• Use performance data to shape both strategy and tactics; analyze campaign and journey results, size opportunities, and translate findings into calendar, offer, and audience recommendations that improve engagement and revenue.

Requirements

• Bachelor’s Degree required.
• Minimum of 3 years business experience; minimum 2 years’ experience in related field preferred.
• Experience with Salesforce Marketing Cloud with hands-on automation experience for complex and personalized campaigns.
• HTML experience is a plus.
• Comfortable working independently and collaboratively.
• Excellent communication skills, written and oral, with all levels of the organization.
• Excellent project management skills.
• Extraordinary attention to detail.
• Exhibits flexibility to shift priorities quickly and remain calm and focused under pressure; ability to manage multiple projects/requests and meet deadlines.

Benefits

• Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement