Responsibilities

• Support the planning and execution of digital marketing campaigns aligned with business objectives.
• Manage and maintain company websites, landing pages, and digital content updates.
• Execute SEO optimization initiatives and support SEM and paid advertising programs.
• Manage marketing automation activities using Eloqua and CRM platforms.
• Develop and execute email marketing campaigns and lead nurturing programs.
• Support product launches, trade shows, and promotional campaigns through digital channels.
• Manage LinkedIn and other digital communication channels.
• Monitor digital performance metrics and prepare reports and dashboards.
• Coordinate with Brand, Product Marketing, Sales, and external agencies.
• Support lead generation and customer engagement initiatives across North America.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 3-7 years of digital marketing experience.
• Experience with website management, SEO, SEM, email marketing, and digital advertising.
• Experience with marketing automation platforms such as Eloqua, HubSpot, Marketo, or similar.
• Experience working with CRM systems and lead management processes.
• Strong analytical, organizational, and project management skills.
• Excellent communication and collaboration skills.

Preferred

• Experience in B2B manufacturing, building materials, architecture, construction, or related industries.
• Experience with Google Analytics, Google Ads, and LinkedIn Campaign Manager.
• Knowledge of content management systems (CMS).
• Experience working with agencies and vendors.
• Experience with Power BI or business intelligence reporting tools.