Own and optimize member communications across email, journeys, and digital ads, aligning with compliance and data-driven performance to drive engagement and retention.

• Build and deploy email campaigns, automated journeys, digital banking ads, and ad-hoc communications to members utilizing existing marketing platforms.
• Support lifecycle marketing efforts such as automated emails, onboarding journeys, and promotional campaigns.
• Assist with audience segmentation, list management, and personalization.
• Collaborate with key business stakeholders and creative team to prepare copy and assets for deployment.
• Conduct routine quality assurance (subject lines, timing, CTAs, etc.) and troubleshooting for accuracy, compliance, functionality and brand consistency before publication.
• Implement updates to creative and technical setup to improve performance.
• Track and report on relevant metrics (audience, opens, clicks, conversions).
• Become a subject matter expert on Customer Relationship Management (CRM) platform with the ability to propose new ways to leverage its capabilities to benefit members and the credit union.
• Maintain campaign documentation and provide suggestions for improvement.
• Ensure Compliance review and approval is obtained and documented.

Note: Additional items and details may be explored as needed.