Digital Marketing Specialist at Kimball Midwest | Columbus, OH

Kimball Midwest

Digital Marketing Specialist

Columbus, OH (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive Kimball Midwest\'s digital marketing program as a hands-on specialist focused on email, SEO, paid media, and content updates.

Own execution of email marketing, SEO, and paid media programs.
Must-have: CMS/content management experience with platforms like WordPress, Optimizely, or Shopify.
Standout: Strong cross-functional collaboration with e-commerce and marketing teams.

Job Description

Responsibilities

Execute and optimize customer-facing digital marketing efforts, including revenue-driving email campaigns and automations.
Manage internal digital communications that support sales enablement and associate engagement.
Lead SEO initiatives across content, technical and local optimization.
Own and maintain CMS content within Storefront and related digital properties.
Execute and optimize paid media campaigns aligned to marketing programs and business priorities.
Manage social media presence and online reputation management initiatives.
Serve as the primary day-to-day contact for email marketing and SEO agency partners.
Analyze performance data to identify insights, trends, and optimization opportunities.
Partner with the e-commerce team on website upgrades, enhancements, and optimization initiatives.
Support testing and rollout of website updates to ensure alignment with marketing programs and customer needs.

Requirements

Degree in Business, Business Administration, Marketing, Advertising, Communication, or similar, or equivalent work history.
2-4 years of digital marketing or content management experience.
Basic understanding of content management systems (e.g., Optimizely, WordPress, Shopify, etc.).
Strong verbal and written communication skills.
Strong problem-solving skills.
Ability to prioritize tasks and meet deadlines

Preferred

Experience working with marketing automation platforms (e.g. HubSpot, Mailchimp) is a plus.

Benefits

Health, dental and vision insurance
company sponsored life
optional life and disability insurance
Paid Parental leave
Health Savings Accounts and Flexible Spending Accounts
a 401(k) plus company match
Tuition Assistance
Paid Time Off (PTO)
a Dress For Your Day dress code
paid holidays

Kimball Midwest

Kimball Midwest is a national distributor of over 55,000 products for Maintenance, Repair and Operations (MRO). Family owned and operated since 1923, we are a major force in the industrial maintenance marketplace. We provide value-added products to customers in virtually every field of commerce and industry through our strategically located distribution centers across the U.S. From our earliest beginnings, we've strived to develop a "partnership in performance” with each employee and customer in order to identify and satisfy their needs through the development of superior products and programs. As a result, Kimball Midwest's sales growth has been very dynamic, increasing from less than $1 million in 1983 to more than $500 Million today.At Kimball Midwest, we recognize that our past and future success is directly related to the quality of our people. Through careful selection, we identify individuals who possess the ability, desire and dedication to grow with us.

Founded in 1923

Columbus, Ohio, USA

2.1K employees (45 in marketing)

kimballmidwest.com