Responsibilities

• Manage email promotion communications for the Resort and its associated ancillaries within the property’s CRM email management system.
• Develop email deployment calendars, manage email communications including design and drafting of communications, upkeep of databases, deployment and revenue tracking.
• Assist with advancement tactics for Marketing email campaigns including messaging buildout and targeting setup within CRM, with 3rd party partners, Passkey and others.
• Collaborate with Executive Director of Marketing & Public Relations and Marketing and PR Manager with implementation of design projects (print & digital) representing various areas of the resort including Group sales, F&B, Golf, Spa, Waterpark, Membership, etc.
• Audit, manage and overhaul 3rd party industry and media website listings (AAA, GMCVB, CVENT, Google, TripAdvisor, Yelp, Bing Business, Apple Maps, WeddingWire, HereComesTheGuide, TheKnot, etc.)
• Support Revenue team to manage descriptive and content-based changes to Online Travel Agency and Wholesale websites (Expedia, Travelocity, Booking.com, JetBlue, AMEX Travel, Chase Travel, etc.)
• Facilitate monthly departmental reporting and revenue tracking for marketing and PR initiatives.
• Collaborate with the Marketing and PR Manager regarding guest activity planning with the various departments, including monthly activity calendars.
• Support Marketing Team and collect information from the various departments to create specific promotions and activities.
• Support resort events and ancillary outlets including Spa, Restaurants, Waterpark, Membership and others, with content development for enewsletter incorporation and other promotional channels.
• Assist in the upkeep and advancement of all Resort-associated vanity websites including BourbonSteakMIA.com, TidalCoveMiami.com, AmeWellness.com and TurnberryIsleCountryClub.com. Includes content updates, page buildouts, SEO efforts and more.
• Facilitate all updates to the Resort’s Marriott.com website, including communications with Marriott Brand within Marriott’s MGS intranet site.
• Work with Marketing and PR Manager and Executive Director of Marketing & PR to plan, craft and distribute digital marketing initiatives, including database management and growth of databases: (Tidal Cove, Spa, Dining and Local lists).
• Develop quality and effective communication tools for resort.
• Assist the Marketing and Public Relations Department in the day-to-day administrative duties (monthly marketing reporting, invoice processing, media alerts, etc.)
• Other marketing and administrative responsibilities as required by the department.

Requirements

• Minimum 2 years’ experience in marketing, hospitality, or related industry, preferred.
• Minimum 2 years’ experience in graphic design, preferred.
• Knowledge of Adobe platform including In-design, Photoshop, Illustrator, and/or Capcut preferred.
• Understanding of cross platform marketing channels (web, mobile, email, out-of-home).
• Proficient in Microsoft Word, Publisher, Excel, PowerPoint, and web-based software (Google Docs, Microsoft Teams, Canva).
• Detail-oriented and the ability to work on a variety of projects simultaneously in a fast-paced environment.
• Quality focused and resourceful with excellent verbal and written communication skills.
• Ability to collect, evaluate and interpret varied data, graphics, spreadsheets, and database programs to develop reports.
• Able to coordinate multiple projects and meet critical deadlines.
• Excellent presentation, writing, and speaking skills.
• Ability to communicate clearly and in the English language. Second language is a plus.
• Ability to work flexible schedules including occasional holidays and weekends, and able to perform multiple tasks.
• Experience using computers and software programs such as Microsoft Office (Word, Excel, and Outlook), Canva, and additional content creation platforms.

Preferred

• 2-4 year college degree from accredited university preferred.
• Knowledge of Adobe platform including In-design, Photoshop, Illustrator, and/or Capcut preferred.
• Second language is a plus.