Digital Marketing Specialist at Ives Bank | Danbury, CT

Ives Bank

Digital Marketing Specialist

Danbury, CT (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

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Job Summary

Own the Bank's digital presence across website, content, email, and CRM to drive brand visibility and customer engagement.

Must-have: Associate's degree in business or marketing or related field.
Strong writing and content creation skills with relevant marketing experience.
Cross-functional collaboration with business lines, agencies, vendors, and internal teams.

Job Description

Responsibilities

Maintain website for the Bank
Research emerging trends regarding web content and UX
Work with Website Agency to ensure we are compliant with the Americans with Disabilities (ADA) and the Web Content Accessibility Guidelines (WCAG) as required.
Utilize reporting resources such as Google Analytics 4 (GA4) to provide recommendations based on data.
Work collaboratively with each business line to develop and maintain content in support of their goals.
Communicate and coordinate structural changes with the Website Agency.
Digital Presence Ownership
Increase visibility for the Banks brand, culture, and products and services through the website, search engine optimization, social media presence and media buys.
Utilize social media management platforms to schedule the delivery of relevant and timely content across multiple channels and devices.
Work with Agency of Record (AOR) to create video, images, and other content to be used to post.

Requirements

Associate's degree in business, marketing or in a relevant field or an equivalent amount of training
Relevant experience in marketing, preferably in a related industry
Strong writing and content creation skills

Ives Bank

Established in 1849 and headquartered at 220 Main Street, Danbury, Ives Bank is a mutual savings bank with assets in excess of $1.6 billion. Ives Bank has 16 branch offices in Bethel, Brookfield, Danbury, New Fairfield, New Milford, Newtown, Norwalk, Southbury, Stamford, and Waterbury. Stamford Mortgage Company, a division of Savings Bank of Danbury, has a local office on Summer Street in Stamford. Ives Bank provides a full array of deposit, savings and lending products for individuals and businesses, and we’re a Small Business Administration (SBA) approved lender. We provide convenient, quick service through technology that allows you to access your accounts and manage your money on the go, anytime.As a Connecticut community bank, we are proud to support our local communities. Ives Bank Foundation was established in 2004 to provide grants to eligible 501(c)(3) tax-exempt organizations in five primary areas: Affordable Housing; Arts & Culture; Community & Economic Development; Education; and Health & Human Services.The Foundation’s mission is to help strengthen our local communities by providing grants to organizations that are vital to the well-being, growth and prosperity of the places in which we live and work. Since its inception, the Foundation has donated over $1.6 million to area non-profit organizations.For more information about Ives Bank, visit www.IvesBank.com or Facebook at www.facebook.com/IvesBank.

Danbury, Connecticut, USA

201 employees (7 in marketing)

www.IvesBank.com