Responsibilities

• Develops and executes digital and traditional marketing campaigns to increase product visibility and sales on retail platforms within budget guidelines.
• Creates the materials, content and promotional materials and communications that support the implementation of the campaigns-including but not limited to preparing blogs, newsletters, press releases and other corporate communications.
• Develops, implements, and optimizes successful digital advertising campaigns both domestic and international such as Google ads, CTV, retail media, Geo-Targeting, Meta Ads Manager, YouTube, Pinterest, LinkedIn etc. and programmatic platforms for performance-based outcomes
• Conducts ongoing A/B testing of ad creative, targeting, landing pages, and messaging, providing actionable insights.
• Demonstrates proficiency in GA4, Google Tag Manager, Google Search Console, and Looker Studio to track digital performance and user behavior across multiple channels.
• Builds dashboards and reporting frameworks to measure campaign KPIs, conversion events, attribution, and ROI.
• Experiments and implements innovative digital marketing strategies, tools and best practices to improve ROAS consistently.
• Tracks and analyzes how ad creative elements perform for each unique advertising goal (traffic, conversions, engagement, etc.).
• Collects, maintains and reviews statistical information that measures the effectiveness of marketing, advertising, and communications programs and strategies-including but not limited to how ad creative elements perform for each unique advertising goal (traffic, engagement, budget, audience etc.); Leverage AI-driven automation .

Requirements

• High School Diploma or GED
• Bachelor’s Degree or equivalent from four-year college in Marketing or related field
• Five or more years of hands-on experience in digital marketing, including paid media, analytics, SEO, content management, and multi-channel campaign execution

Preferred

• Experience in supporting CPG brand or working with retail partners strongly preferred.
• Experience working with e-commerce, or omnichannel brand environments preferred.
• Experience with geo-targeting marketing both domestic and international preferred.
• Professional Marketing Certifications (Google Analytics, Google Ads, Digital Marketing Professional, GA4 etc.) preferred.
• Experience in implementing, fine-tuning, and managing AI models – preferred