Digital Marketing Specialist I or II

Pullman, WA (On-site)

$26/hr – $42/hrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive comprehensive digital marketing campaigns to grow online sales and engage customers for METER Group.

  • Own end-to-end campaigns across channels (SEO, PPC, email, social, display).
  • Must-have: 2–5 years in digital marketing with strong analytics (Google Analytics).
  • Standout: Cross-functional collaboration with creatives, SEO, and web teams.

Job Description

Responsibilities

  • Develop comprehensive digital media strategies aligned with the company’s vision and business goals.
  • Create and oversee Google Ads marketing campaigns, collaborating with the graphics team to craft compelling display ads.
  • Establish and strengthen our online presence, fostering brand awareness and engagement.
  • Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising.
  • Conduct market research, analyze trends, and identify new opportunities to enhance campaign performance.
  • Optimize campaign spend and performance based on actionable insights.
  • Identify critical conversion points, address drop-off points, and optimize user funnels.
  • Generate innovative growth strategies through digital marketing initiatives.
  • Plan, execute, and measure experiments and conversion tests.
  • Utilize strong analytical abilities to evaluate the end-to-end customer experience across multiple channels and touchpoints.
  • Measure and report on the performance of digital marketing campaigns, assessing against established goals (ROI and KPIs).
  • Collaborate with cross-functional teams, including SEO specialists, creatives, content creators, and web developers, to produce engaging content and optimize user experience.
  • Stay abreast of emerging digital marketing trends and technologies.
  • Drive online sales growth and enhance customer engagement through various marketing strategies.
  • Provide thought leadership and perspective to encourage the adoption of effective marketing practices.

Requirements

  • Bachelor’s degree in marketing, communications, or a related field.
  • 2-5 years of experience in digital marketing or a related field.
  • Strong understanding of digital marketing channels, encompassing SEO, PPC, social media, email marketing, and display advertising.
  • Proficiency in marketing automation tools.
  • Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
  • Strong project management skills.
  • Excellent written and verbal communication skills.

Benefits

  • Two medical plan options are available for full-time employees, a traditional low premium plan or a no premium high deductible plan. These plans both include dental and vision coverage. The traditional plan has the option of a Flexible Spending Account (FSA). The high deductible plan includes a Health Savings Account (HSA).
  • An online/mobile health solution is provided to all full-time employees, paid by METER Group.
  • Full-time employees receive 80 hours of Paid Time Off (PTO) in a lump amount prorated to your start date. All Employees receive Sick Leave that accumulates one hour for every 40 hours worked.
  • 11 Paid Holidays, including: New Years Day, Presidents Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving (Thursday and Friday), Christmas Eve, Christmas Day, Day after Christmas.
  • METER Group pays for one-year’s salary in life insurance as well as short-term and long-term disability insurance.
  • Traditional and ROTH 401k options are available
  • When available employees enjoy profit sharing
  • Profit sharing bonus, paid out each quarter.
  • Employer contributions to a profit sharing retirement fund.
METER Group logo

METER Group

METER Group designs and manufactures scientific instrumentation that delivers real-time, environmental data to the agricultural, urban, and research sectors.REVOLUTIONARY PRODUCTS. EXCITING CAREERS.We connect science, engineering, and design to deliver precisely what our clients need. We offer products and services that are used to solve meaningful problems in the areas of environmental research, geotechnical engineering, water resource management, and agricultural management.We go the extra mile for our teammates, just as we do for our customers. We encourage one another to leave our comfort zones and recognize that mistakes are an opportunity to learn and grow. We care about professional development and expect team members to move between departments and to grow and develop in their roles and skill sets as business needs evolve over time.METER Group is built on a foundation of sustainability, and we have incorporated sustainable practices throughout our organization.We care about and tirelessly work toward equity and inclusion. METER Group is an Equal Opportunity Employer. All qualified applicants are considered regardless of ethnicity, nationality, gender, veteran or disability status, religion, age, sexual orientation or gender identity, or other protected status.We are committed to work-life balance and supporting families. Because of this, we offer flexible work hours and a highly competitive benefits package.

Founded in 1983
Pullman, Washington, USA
179 employees (24 in marketing)

Traffic Signals

Monthly Visitors
108.7K
Monthly Google Ads Budget
$3.2K
Traffic Source Mix
Search
55.4%
Direct
35.3%
Referral
6.7%
Social
1.5%
Paid
0.8%

Headcount Trend

Current headcount: ~179

Marketing Team

Marketing Team Size
20 (11% of company)