Responsibilities

• Work closely with the Advancement team (marketing, creative, development) to develop and implement engaging marketing communication strategies, specifically on social media.
• Supports community and social partner logistics
• Social media: Daily social community management, monitoring, listening, and engaging, including nights, weekends, and holidays.
• Gather, organize, and create tailored social content (from concept and approval to posting and engaging) using copywriting, graphics, photos, and video, and following approved protocols.
• Identify and create social programs for key influencers and brands/organizations to increase Hogle Zoo’s brand awareness and reputation.
• Communications and public relations: Supports event promotion, animal communications, zoo drill communications, and departmental requests.
• Write and edit content for earned media, email, and website as needed.
• Supports on-site media visits and interview requests.
• Act as an online and traditional media spokesperson for the zoo as needed; prepare and interview subject matter experts.
• Supports proactive communication projects on evenings, weekends, and holidays as needed.

Requirements

• Bachelor's degree in marketing, communications, public relations, or related field, or minimum five years of work experience in social media, online content development, marketing, public relations, or communications strategy roles.
• Demonstrable social management, channel growth, and written and visual content creation for a business or organization.
• Professional experience managing business social media accounts and using social media for customer service.
• Confidence posting and engaging with positive and negative comments in a respectful and accurate way that fits the zoo brand.
• Experience in basic graphic design, photography, and videography for social media use.
• Operational knowledge of trends and audiences of multiple social media platforms, including Twitter, Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Proficient with Microsoft Office Suite, Canva, and/or Adobe Suite.
• Excellent organizational, verbal, and written communication skills with varied audiences, including internal and external communications.
• Understanding of appropriate tone and mission focus.
• Understanding of calendaring and project management
• Possess a positive, flexible, and collaborative team attitude.
• Excellent critical thinking, interpersonal, time-management, multi-tasking, and problem-solving skills.
• Flexible with hours, evenings, holidays, and weekends required for events.
• Ability to work well under tight deadlines and under pressure.
• Ability to lift 30 pounds, bend, stoop and move quickly.
• Experience in crisis response and strategy is a plus.

Preferred

• Experience in crisis response and strategy is a plus.