Responsibilities

• Digital Marketing Strategy & Execution
• Researches, plans, and leads execution of digital marketing campaigns and solutions for brand awareness, student enrollment and events across paid search, paid social, email, mobile, display, and retargeting.
• Establishes key performance indicators to measure and improve return on investment for all digital acquisition efforts. In collaboration with web services, develops digital marketing reports and dashboards, and coordinates the development of tracking links within marketing campaigns. Collaborates with key members of the marketing and communication team and guides regular reporting on campaign performance and analytics using Google Analytics.
• Utilizes strong analytical ability to evaluate the student experience across multiple channels and touchpoints; assists with audience segmentation and lead generation within campaigns and optimizes campaign/s.
• Key partner to help define user journey and developing digital assets to address consumer/institutional needs from discovery through to the point of acquisition.
• Manages key vendor relationships to ensure maximum performance from purchased services and to track effectiveness.
• Key collaborator on SEO strategy and execution to improve organic search results.
• Works closely with the marketing and communications team, including graphic designers, photographers and videographers, to develop campaign assets and ensure the work is driving measurable increases in performance. Writes on-brand, value-based content using appropriate tone and style for email marketing, web pages, SMS/mobile push, and digital ads.
• Develops, tests, deploys, and optimizes automated and ad hoc email, SMS, and mobile messaging campaigns, including audience segmentation, personalization, and journey-based communications, using platforms such as Salesforce Marketing Cloud.
• Integrates digital ad campaigns with Google Analytics, Google tag manager, and other digital marketing software products such as Salesforce Marketing Cloud.

Requirements

• Bachelor’s degree required in communications, marketing, advertising, or a closely related field.
• 3-5 years of full-time work experience in digital marketing, preferably for higher education, in an agency or in-house setting, and creating multi-channel digital marketing plans.
• Demonstrated success in digital marketing, email marketing, marketing automation, and student/customer acquisition, with deep knowledge of current tactics and best practices on execution, tracking, and measurement.
• This role requires a deep understanding of web analytics, data analysis, reporting, performance analysis, strategy development, and proficiency in Google Analytics.
• Fluency in SEO/AEO standards and strategy and improving organic search results.
• Proven track record of content strategy development and execution within digital marketing channels.
• Demonstrated experience developing and leveraging landing pages for PPC and SEO.
• Proven ability to work with creative, web, and strategy teams to create and execute effective digital marketing campaigns.
• Strong project management skills and demonstrated ability to manage multiple complex projects and budgets simultaneously.
• Excellent verbal and written communication skills; experience writing for different digital channels.

Preferred

• Master’s degree in marketing, Business Analytics, or Digital Marketing preferred, or equivalent experience and industry recognized certifications.

Benefits

• Medical, Dental, Vision Insurance
• Life and Long-Term Disability Insurance
• Flexible Spending Account (FSA, DCA, Commuter)
• Retirement Plans (Pension, 457b, 403b)
• Time Off with Pay
• Professional Development/Expense
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• Sick Banks