Responsibilities

• Participate in developing overall site, marketing and email strategy.
• Manage & post our platforms, crafting engaging content, creating graphics, and scheduling posts.
• Help develop a comprehensive social media strategy that aligns with our email marketing and business objectives
• Assist in management and maintenance of day-to-day running of an e-commerce site
• Product creation which includes basic copywriting
• Maintain online catalogs
• Produce digital imagery and graphics for site & email marketing efforts
• Participate in developing overall marketing strategy and email strategy.
• Monitor social media channels for industry trends, comments, questions.
• Interact with users and respond to social media messages, inquiries, and comments
• Provide fresh perspectives on our branding, working closely with other marketing manager..
• Ensure consistency in posting frequency and timing to maintain audience engagement.
• Track key performance metrics (engagement, reach, click-through rates, etc.) for social media campaigns and content.
• Prepare regular reports detailing performance insights and recommendations for improvements.
• Ensure that all content aligns with brand guidelines and accurately represents the company's values and messaging.
• Participate in customer and community events.
• Assist with additional marketing and branding duties when needed.

Requirements

• Experience in social media management, content and design creation
• Experience with Meta, Canva, Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
• Experience with Shopify
• Strong understanding of social media platforms (Facebook, Instagram, Threads, TikTok, etc.) and their respective best practices..
• Knowledge of effective branding strategies and basics of SEO
• Knowledge and passion for the bicycle industry.
• Excellent written and verbal communication skills.
• Strong organizational skills and ability to multitask.
• Creative thinking and problem-solving abilities.
• Highly motivated and organized.
• Ability to pay attention to small details in almost every step.
• Ability to have an eye for an attractive and appealing layout and design.
• Ability to work under tight deadlines with short notice.

Preferred

• Experience with Meta, Canva, Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools a plus
• Knowledge of effective branding strategies and basics of SEO
• Knowledge and passion for the bicycle industry.

Benefits

• Pay Range: $20 to $25 per hour
• Health, Dental, Pet Insurance
• HSA/FSA
• 401(k) matching
• Sick leave and PTO
• Flexible schedule
• Employee discount