Digital Marketing Specialist at Charles River Interactive, Inc. | Lowell, MA

Charles River Interactive, Inc.

Digital Marketing Specialist

Lowell, MA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media campaigns and strategy for client partners across search and social, blending hands-on execution with data-driven storytelling.

Own full-funnel paid media campaigns across Google, Bing, LinkedIn, and Meta for multiple clients.
Must-have: 3-5+ years of hands-on paid media experience with Google Ads, Bing Ads, LinkedIn Ads, and Meta Ads.
Standout: Client-facing role in a data-driven, cross-functional agency environment with budget and reporting responsibilities.

Job Description

Responsibilities

This is a hands-on, client-facing role that blends performance-driven paid media with strategic social storytelling . You’ll manage full-funnel campaigns across Google, Bing, LinkedIn, Meta (Facebook/Instagram) and work closely with internal teams to deliver data-driven, impactful digital marketing results.
Manage day-to-day Paid Media campaigns across search (i.e. Google Ads, Bing) and social media (LinkedIn, Meta, etc.) platforms for multiple clients
Develop, execute, and optimize paid search and paid social strategies aligned with client goals
Conduct audience research, competitive analysis, and industry discovery
Manage budgets, bidding strategies, targeting, segmentation, pacing, campaign structures, and tracking QA
Identify keyword opportunities, targeting strategies, remarketing, RLSA, and display initiatives
Monitor performance trends and search results across major search and social media channels
Produce weekly and monthly reporting with actionable insights, translating performance data into clear, strategic recommendations
Stay current on all paid media best practices
Review, test, and edit ad creative and copy to ensure performance and brand alignment

Requirements

3-5+ years of hands-on experience in paid media (PPC and/or paid social required; both preferred)
Experience with Google Ads, Bing Ads, LinkedIn Ads, Meta Ads
Organic social media experience a strong plus
Strong analytical skills and comfort working with large budgets and performance data
Excellent writing, editing, and proofreading skills
Confident, professional client-facing communication style
Ability to multi-task, prioritize, and succeed in a fast-paced environment
Entrepreneurial, curious, and proactive mindset
Bachelor’s degree preferred (Business, Communications, or related field)
Proficiency in Microsoft Word, PowerPoint, Excel, and Google Workspace
Google Ads and Analytics certifications preferred

Charles River Interactive, Inc.

Data-Driven. Collaborative. Innovative.We create holistic, comprehensive digital strategies that help you achieve the business goals you want and need. CRI is a leading digital marketing agency, specializing in working across multiple verticals, with brands of all sizes, providing years of expertise in overall strategy, digital marketing, social media, SEO and web analytics. CRI differentiates itself by its highly consultative approach and ability to target qualified, niche audiences effectively via data-driven strategies. Our teams embrace data as a means of proving the value of every engagement and strive to exceed our client’s goals with a full-funnel, holistic and analytical approach to digital marketing.

Founded in 2005

Lowell, Massachusetts, USA

26 employees (13 in marketing)

www.charlesriverinteractive.com