Digital Marketing Specialist

Islandia, NY (On-site)

$75K/yr – $95K/yrMid Level3+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive marketing plan execution with cross functional teams to raise brand awareness, engagement, and lead flow.

  • Campaign ownership: creative control of campaigns and digital marketing efforts to promote services and events.
  • Cross-functional alignment: work with Sales and Customer Service to promote events, campaigns, and offerings for pipeline growth.
  • Performance focus: track campaign metrics and optimize for response, engagement, and lead quality.

Job Description

Responsibilities

  • Define and execute the marketing and communication activities according to our marketing plan, location, clientele, and brand identity
  • Utilize social media and content creation to build brand awareness, promote services, and create engagement
  • Coordinate with marketing team to carry out activities, including events and promotions to generate lead
  • Collaborate with other teams, including Sales and Customer Service to promote events, marketing efforts, and offering
  • Inform clients and prospects of products and services through creative marketing strategies
  • Take creative control and management of campaigns, designs, and digital marketing effort
  • Track performance of all marketing campaign

Requirements

  • Bachelor's degree or equivalent experience
  • 3+ years' experience in marketing and management
  • Ability to multi-task, collaborate, think creatively, and balance priorities
  • Strong verbal, written, and organizational skills
  • Experience in creating and executing digital marketing strategy and leading marketing campaigns, evaluating performance metrics, and collaborating with internal teams

Preferred

  • Experience in leading marketing campaigns, evaluating marketing performance metrics, and collaborating with internal teams