Responsibilities

• Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, LinkedIn, etc.
• Ensure all content is approved, accurate and continuously up-to-date. Keep corporate sites updated with fresh, relevant and inviting content
• Report on the growth and analytics of all social media initiatives
• Provide feedback and analysis to DRH Marketing and division management on their social media, online content and email marketing initiatives
• Train division users on approved practices and email marketing platform changes
• Write and review web-based marketing content to ensure correct grammar, accurate information and an engaging active tone
• Compose and develop SEO-friendly content for the company website that effectively and correctly provides information on company products and services
• Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business
• Ensure messages are sent to those who have opted for messages in proper form and template
• Uses email analytics to re-define current processes and procedures

Requirements

• Bachelor’s degree (B.A.) from a four-year college or university; or two to four years related experience
• 2+ years of experience in social media platforms in a corporate setting, creating, developing, managing and analyzing public facing websites and webpages in a marketing environment
• Proficiency with MS Office and email

Preferred

• Proficient in Adobe suite of tools (Photoshop, etc.)
• HTML, CSS and other markup languages
• Google Analytics
• Social Media Analytics
• CAN-SPAM Requirements
• Working knowledge of SEO/SEM, Web Analytics and Social Media

Benefits

• Medical, Dental and Vision
• 401(K)
• Employee Stock Purchase Plan
• Flex Spending Accounts
• Life & Disability Insurance
• Vacation, Sick, Personal Time and Company Holidays
• Multiple Voluntary and Company provided Benefits