Digital Marketing Specialist

New York City, NY (On-site)

$65K/yr – $75K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and optimize cross‑channel paid media campaigns across Meta, Google, LinkedIn, and programmatic channels while coordinating assets, landing pages, SEO basics, and cross‑functional alignment to drive efficient performance and growth.

  • Responsible for end-to-end campaign setup, targeting, budget pacing, QA, and performance monitoring.
  • Coordinate with Marketing and Creative to ensure on‑time asset delivery and consistent messaging across paid, owned, and earned channels.
  • Monitor trends and platform updates to identify opportunities for optimization and growth.

Job Description

Responsibilities

  • Support the execution and optimization of paid media campaigns across platforms including Meta, Google, LinkedIn, and programmatic channels.
  • Own campaign setup, audience targeting, budget pacing, QA, and performance monitoring.
  • Manage day-to-day website updates, landing page coordination, and CMS maintenance.
  • Support SEO best practices including metadata updates, keyword optimization, and website performance monitoring.
  • Coordinate organic social media content creation, publishing, scheduling, content calendars, and community management support.
  • Assist with email marketing campaign builds, audience segmentation, testing, and deployment.
  • Compile campaign performance reports and help identify optimization opportunities across digital channels.
  • Coordinate with Marketing and Creative teams to ensure assets, messaging, and deliverables are aligned and delivered on time.
  • Help maintain organized campaign documentation, timelines, reporting, and workflows.
  • Monitor digital marketing trends, platform updates, and emerging opportunities to support continued growth and innovation.

Requirements

  • 2-4 years of experience in digital marketing, paid media, or campaign coordination.
  • Familiarity with platforms including Hubspot, Meta Ads Manager, Google Analytics, Webflow and social media management tools.
  • Organizational and project management skills with strong attention to detail.
  • Ability to manage multiple projects and deadlines in a fast-paced environment.
  • Analytical mindset with the ability to interpret campaign performance data and identify opportunities for optimization.
  • Strong written and verbal communication skills.
  • Experience working cross-functionally with Marketing, Creative, Sales, Client Services, or external partners.
  • Understanding of comprehensive digital marketing best practices across paid, owned, and earned channels.

Preferred

    Benefits

    • Full-time position with a competitive base salary
    • Access to benefits, including Healthcare, Dental, and Vision
    • Unlimited PTO - take what you need
    • Big Happy-provided laptop
    • Participation in Big Happy’s stock program
    • Paid Parental Leave
    • Summer Fridays
    • Team Happy camaraderie—celebrating wins, learning from challenges, and fostering continuous career growth
    • A workplace culture where you can be yourself, contribute meaningfully, and be valued for your impact
    Big Happy logo

    Big Happy

    Big Happy is the Ad Tech leader in high-impact mobile ads – by combining cutting-edge creative with unmatched service, deep industry integrations, and a relentless focus on client success, they’re reimagining what mobile advertising should be.

    Founded in 2019
    New York, New York, USA
    113 employees (28 in marketing)

    Traffic Signals

    Monthly Visitors
    29.8K
    Traffic Source Mix
    Search
    32.5%
    Direct
    44.6%
    Referral
    5.6%
    Social
    15.8%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~113

    Marketing Team

    Marketing Team Size
    9 (8% of company)
    Median Career Experience
    7.5 years
    Median Tenure
    1.7 years

    Funding

    Total Funding
    $3.8M
    Last Raise
    $475K
    Convertible Note, 4 years ago

    Funding History

    • Aug 2022
      Convertible Note • $475K
    • Aug 2022
      Debt Financing • $800K