Responsibilities

• Design, build and execute email campaigns, automated workflows and nurture sequences in HubSpot, ensuring accuracy in audience segmentation, targeting and deployment.
• Independently manage end-to-end email execution, including collaborating with copy editors and designers for content requests, QA, scheduling and performance optimization.
• Interpret performance metrics to inform future campaign strategy, applying insights from prior campaigns and A/B testing to continuously improve open rates, click-through rates and conversions.
• Maintain email database hygiene, including accurate list management and segmentation.
• Ensure compliance with email marketing regulations (CAN-SPAM, GDPR) and best practices.
• Develop campaign-level paid media strategies across relevant platforms (LinkedIn, Spotify, Meta, Google, etc.) to support brand awareness and lead generation goals.
• Translate campaign objectives into audience segmentation, messaging frameworks and channel strategies, applying prior campaign learnings across platforms.
• Monitor and optimize campaign performance using analytics tools (in-platform reporting, Google Analytics, HubSpot, etc.), making data-driven adjustments to improve results.
• Ensure campaigns are fully configured prior to launch, including accurate targeting, budget allocation, tracking (UTMs, events, conversions) and alignment with messaging and campaign goals.
• Identify and test new campaign approaches, formats and platforms, bringing forward recommendations based on performance data and campaign insights.

Requirements

• Proven ability to apply digital marketing knowledge across platforms (LinkedIn, Meta, Google, email marketing platforms, etc.) and campaigns, adapting strategies to new contexts.
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations.
• Demonstrated ability to manage projects independently, prioritize work and meet deadlines in a fast-paced environment.
• Experience executing and optimizing B2B digital marketing campaigns across email and paid media channels.
• Strong attention to detail and commitment to producing accurate, high-quality work.
• Knowledge of email deliverability best practices and compliance regulations (CAN-SPAM, GDPR).
• Exceptional written and verbal communication and interpersonal skills, with the ability to present ideas, strategies and performance insights clearly, with strong spelling and grammar skills.
• Education and Experience items included below:

Preferred

• AP style proficiency is preferred.
• Familiarity with the legal industry is preferred.
• Experience with HubSpot and LinkedIn Ads is strongly preferred.

Benefits