Digital Marketing Specialist

Ashland, VA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own data-driven digital marketing programs across SEA, P-Max, and AI-enabled channels to drive measurable growth and optimized performance.

  • SEA leadership: Plan, execute, and optimize Google Ads, Bing Ads, LinkedIn Ads, and other platforms for tangible business impact.
  • AI-augmented targeting and automation: Use AI tools to improve targeting, bid strategies, and campaign efficiency.
  • Analytics and social growth: Analyze performance data, report insights, and grow social channels with data-driven content and engagement tactics.

Job Description

Responsibilities

  • Develop, implement, and optimize data‑driven digital marketing strategies with a strong emphasis on SEA, P-Max campaigns and AI‑enhanced digital communication.
  • Plan, execute, and continuously refine SEA campaigns across Google Ads, Bing Ads, LinkedIn Ads and online platforms to drive measurable business outcomes.
  • Leverage AI tools and platforms to improve targeting, automation and performance.
  • Analyze performance data to deliver clear reporting, insights and recommendations for future strategy.
  • Manage and grow social channels by creating content, tracking performance, and using insights to boost engagements.

Requirements

  • Strong problem-solving and communication skills.
  • 3-5 years of digital marketing, SEA experience and familiarity with AI marketing tools.
  • Hands-on experience with Google Ads, Bing Ads, LinkedIn Advertising, and major social media platforms.
  • Knowledge of scientific methods, analytics or experimentation frameworks is a plus.

Preferred

  • Knowledge of scientific methods, analytics or experimentation frameworks is a plus.
  • Hands-on experience with AI marketing tools (implicit in description)

Benefits

  • competitive pay with full benefits
  • bonus opportunities
  • a profit-sharing contribution to your 401k
  • a $10,000 anniversary bonus every five years
  • employee-led In Motion Program organizing active social events during and outside working hours
  • unique and rewarding positions with competitive salaries
  • award-winning benefits package
  • drug free workplace and pre-employment drug tests
Anton Paar logo

Anton Paar

Anton Paar GmbH, founded in 1922 as a one-man locksmith‘s workshop, today is a globally active high-tech company headquartered in Graz, Austria with 40 sales and service subsidiaries worldwide. The company currently counts 4,200 employees. Anton Paar develops and produces high-precision laboratory instruments as well as process measurement technology and provides custom-tailored automation and robotics solutions.A love of research and high quality standards have made Anton Paar a world market leader in the fields of density measurement, the determination of dissolved CO2, rheometry, material characterization and the production of complex high-precision parts, e.g. for medicinal prostheses. Innovation is essential: About 14.5 % of the company’s annual turnover is invested in Research & Development.Anton Paar provides solutions to industries in over 110 countries. Customers include, among others, the world’s largest soft drink producers, all major breweries, Formula 1, the chemical and pharmaceutical industry and food producers, including chocolate manufacturers.Anton Paar GmbH is owned by the Santner Foundation, which is exclusively and directly aimed at charitable causes.Legal notice: https://www.anton-paar.com/corp-en/legal-notice/

Traffic Signals

Monthly Visitors
318K
Monthly Google Ads Budget
$30.9K
Traffic Source Mix
Search
61.1%
Direct
30%
Referral
6.4%
Social
1.6%
Paid
0.8%

Headcount Trend

Current headcount: ~2.8K

Recent News