Responsibilities

We are seeking a dynamic and results-driven Digital Marketing Specialist to elevate our online presence and drive impactful marketing campaigns.

In this role, you will develop, implement, and optimize digital marketing strategies across multiple channels to attract, engage, and convert target audiences.

Your expertise will help us strengthen brand awareness, increase website traffic, and boost sales through innovative content creation and data-driven decision-making.

This paid position offers an exciting opportunity to shape the future of our digital outreach while working in a collaborative and fast-paced environment.

• Campaign Management – Plan and execute paid ads (Google, Meta, TikTok), email campaigns, and promotions
• SEO/SEM – Optimize product listings and site content for search visibility
• Conversion Rate Optimization (CRO) – Improve the shopping experience to turn visitors into buyers
• Heatmapping & User Behavior Analysis – Use tools like Hotjar, Microsoft Clarity, or Crazy Egg to analyze click maps, scroll depth, session recordings, and rage clicks to identify friction points and improve UX
• Analytics & Reporting – Track KPIs like ROAS, CAC, LTV, conversion rate, and revenue
• Content & Creative – Oversee product copy, banners, landing pages, and ad creatives
• Social Media – Manage organic and paid social strategies
• Email & SMS Marketing – Build flows (welcome, abandoned cart, post-purchase) using tools like Klaviyo
• Marketplace Management – May oversee Amazon, WooCommerce
• Vendor & Agency Coordination – Work with freelancers, agencies, or ad platforms

Requirements

• Google Ads, Meta Ads, analytics platforms (GA4)
• Heatmapping tools – Hotjar, Microsoft Clarity, Crazy Egg, or Lucky Orange
• Shopify, WooCommerce, or similar platforms
• A/B testing, data analysis
• Strong copywriting and creative judgment
• Budget management

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off