Digital Marketing Specialist

Charlotte, NC (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive Alpine Intel’s social and digital marketing execution across LinkedIn, YouTube, and ads while coordinating with teams to deliver campaigns.

  • Must-have: 2+ years in digital marketing with social ads
  • Standout: Ownership of multi-brand LinkedIn strategy and YouTube channel
  • Strong data-driven decision-making and WordPress management

Job Description

Drive Alpine Intel’s social and digital marketing execution across LinkedIn, YouTube, and ads while coordinating with teams to deliver campaigns.

  • Lead multi-brand LinkedIn content strategy and posting
  • Operate ads on Facebook, LinkedIn, and Google
  • Collaborate with marketing and other departments to complete deliverables
  • Measure and report social and ad performance to guide decisions
  • Stay current with social, ads, and digital marketing trends
  • Monitor social channels for comments, messages, and mentions
  • Publish content and edit WordPress websites
  • Manage our YouTube channel and video publishing
  • Pull digital metrics monthly
  • Assign tasks to the digital team’s contractor and track completion

Responsibilities

  • Lead the LinkedIn strategy for our company pages and create posts for all brands.
  • Make and monitor ads for Facebook, LinkedIn, and Google.
  • Collaborate with marketing team members and other departments to complete deliverables and support the team's campaigns and initiatives.
  • Measure and report on the success of social media posts and ads, using data and analytics to inform decision-making.
  • Stay up-to-date with the latest social media, advertising, and digital marketing trends and platform changes.
  • Monitor social channels for comments, messages, and mentions.
  • Publish new content and make edits to WordPress websites.
  • Run our YouTube channel, which includes publishing all videos.
  • Pull digital metrics monthly.
  • Assign tasks to the digital team's contractor and ensure tasks are correctly completed in a timely manner.
  • All other duties as assigned

Requirements

  • Bachelor’s degree in marketing or communications from a four-year college or university.
  • 2+ years’ experience in digital marketing position.
  • Proven track record in achieving digital marketing goals.
  • Excellent written and verbal communication skills.
  • Ability to take direction and guidance.
  • Willingness to learn and work collaboratively.
  • Ability to effectively work autonomously during times of limited supervision.
  • Ability to use discretion when dealing with confidential matters.
  • Solid problem-solving and decision-making abilities.
  • Preferred experience with LinkedIn company pages, multiple pages, LinkedIn/Facebook/Google Ads, WordPress, GA/Tag Manager, and Adobe Premiere.

Nice To Have

  • LinkedIn company pages and organic social posts
  • Running multiple pages at the same time
  • LinkedIn, Facebook, and Google Ads
  • WordPress
  • Google Analytics and Tag Manager
  • Adobe Acrobat and Premiere

Benefits

  • Remote/Hybrid Schedule
  • Competitive Compensation Package
  • Bonus Opportunity
  • Career Growth
  • A Diverse & Positive Work Environment
  • Professional Development
  • Medical, Vision, and Dental Insurance Coverage
  • 401K with Match
  • Paid Parental Leave
  • Company Paid Life Insurance
Alpine Intel logo

Alpine Intel

Alpine Intel is dedicated to innovation across the property, auto, liability, and workers comp insurance fields – helping our customers reach peak performance throughout the policy life cycle. Through our operating brands, HVACi, StrikeCheck, National Fire Experts, Donan Engineering, Component Testing Laboratories, and VRC Investigations, we are respected as the industry leader for our scale and our track record of conducting expert, specialized, and accurate investigations. Headquartered in Charlotte, North Carolina, our team of experienced professionals provides high-quality solutions nationwide. Our commitment to delivering actionable intelligence is the essence of Alpine Intel.Alpine Intel. Decide Right.

Founded in 2011
Charlotte, North Carolina, USA
1.5K employees (44 in marketing)

Traffic Signals

Monthly Visitors
23.9K
Traffic Source Mix
Search
35.5%
Direct
47.3%
Referral
5.2%
Social
10.7%
Paid
1.3%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
44 (3% of company)
Median Career Experience
11 years
Median Tenure
3.3 years

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