Responsibilities

• Administer and optimize the marketing technology ecosystem, including CRM, automation platforms, CMS, analytics, and campaign infrastructure.
• Build, test, schedule, and deploy HTML email campaigns using Salesforce / Pardot
• Ensure CRM and marketing data integrity through regular auditing, segmentation, and list hygiene.
• Monitor, analyze, and report on KPIs to identify opportunities for improvement.
• Track campaigns using UTM parameters, analytics tags, and conversion tracking
• Support digital marketing programs like webinars, surveys, lead-gen campaigns, and marketing automation workflows.
• Manage and update multiple websites, landing pages, and forms across CMS platforms, ensuring content is accurate, optimized, and aligned with marketing campaigns.
• Identify opportunities to apply AI-powered tools that improve marketing workflows, automation, reporting, and digital operations.
• Analyze website performance using GA4, SEMrush, and other analytics platforms.
• Support digital technologies for trade shows and events, interactive displays, QR code activations, lead capture technologies, and other digital event experiences.

Requirements

• Bachelor’s degree in Marketing, Communications, Business or a related field.
• Five (5) to seven (7+) years of digital marketing experience (operations, automation, or technology)
• Ability to translate creative assets into effective digital experiences and marketing campaigns.
• Experience with CRM, marketing automation, and survey platforms (Salesforce, Pardot, HubSpot, SurveyMonkey, MS Dynamics, etc.).
• Experience managing website content using WordPress or comparable CMS platforms.
• Experience managing online forms, registrations, and surveys.
• Exceptional organizational skills, meticulous attention to detail, and strong documentation habits.
• Adept with SEO, AEO, GEO.
• Ability to manage multiple priorities and deadlines.
• MS Office expertise, particularly Teams and Excel.

Preferred

• HTML/CSS, SEO
• Basic understanding of modern digital graphic design
• Webinar platform experience (i.e. Webex)
• A/B testing, lead scoring, and marketing automation
• GA4, Google Tag Manager
• Marketing attribution
• Basic SQL (nice to have)
• Research, evaluate, and recommend emerging marketing technologies, including AI solutions, to improve efficiency and effectiveness.