Digital Marketing Specialist

Charlotte, NC (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive AI-enabled marketing design and production across content, campaigns, and assets.

  • Own AI-driven asset creation, testing, and optimization for campaigns.
  • Must-have: 3–7 years in marketing/digital design and hands-on AI tool use.
  • Standout: Broad tooling experience across content, email, and social media.

Job Description

Responsibilities

  • Identify, test, and implement AI tools to improve marketing efficiency and output
  • Use AI to assist with content creation, campaign ideation, optimization, and workflow automation
  • Train and support the marketing team on practical AI usage (prompts, tools, best practices)
  • Stay current on AI trends and recommend tools that actually solve problems (not just shiny objects)
  • Design marketing assets for email, digital campaigns, social, and web using Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects/Premiere a plus)
  • Support light video production and editing for marketing campaigns, social content, or internal needs
  • Collaborate with marketing stakeholders to translate ideas into polished, on-brand assets
  • Assist with digital and email design to ensure campaigns are visually compelling and conversion-friendly
  • Support email marketing and digital campaigns with strong creative and AI-assisted optimization
  • Help improve speed-to-market while maintaining brand quality and consistency

Requirements

  • Foundational understanding of AI tools used in marketing (content, design, automation, optimization, etc.)
  • Hands-on experience using AI in real marketing workflows
  • Strong graphic design skills with Adobe Creative Suite
  • Comfortable designing for email, digital, and social channels
  • Basic video editing or motion graphics experience is a strong plus
  • Bachelor’s degree in Marketing, Digital Media, Graphic Design, Communications, or related field
  • Equivalent practical experience with demonstrated portfolio of work
  • 3–7 years of experience in marketing, digital design, or creative production
  • Minimum 1–2 years actively using AI tools in real marketing workflows
  • Demonstrated experience implementing tools that improved efficiency, output, or performance