Drive cross-brand digital marketing for WHSP Medical and WHSP Institute, owning social, content, paid media, and website updates.

• Social media : Own end-to-end social workflow across both WHSP Medical and the WHSP Institute (briefs → copy → assets → approvals → scheduling → community → measurement → optimization).
• Content creation : Write, edit, and publish posts across educational topics (REDs, ACL, Iron, nutrition, menopause, stress, etc.), team spotlights, athlete stories, awareness month campaigns, and event coverage.
• Build TikTok : Help stand up WHSP Institute TikTok presence and incorporate content into LI and IG content, care, and optimization flow.
• Paid social & paid search : Manage paid social campaigns on Meta – create new ad assets, monitor performance, and optimize or discontinue underperforming ads.
• Website management : Execute website updates for both whspinstitute.org and whspmedical.com on an ongoing basis to both add and refresh content, ensure SEO is maximized.
• Analytics, reporting & recommendations : Pull, analyze, and share regular performance reports covering social, paid media, and website analytics for both entities.
• Creative & collateral production : Design and produce digital and print materials including social creative, social graphics, branded assets, and event invitations and handouts.
• Video coordination : Coordinate logistics for athlete and clinician video shoots.
• Event marketing support : Support event marketing from concept through execution — invitations, RSVP tracking, event collateral, promotional posts, and on-site content capture.

Requirements

• 3–5+ years of hands-on digital marketing experience; healthcare, sports science, or other mission-driven/regulated brands strongly preferred
• Proficient across Instagram, LinkedIn, Meta Business Suite, Google, TikTok
• Strong graphic design skills; Canva required; Adobe Creative Suite a plus
• Video editing for Reels and short-form content (captions, covers, cuts)
• Website CMS experience (WordPress or similar); comfortable making content updates independently
• Comfortable with analytics tools: GA4, Meta Insights, LinkedIn Analytics; experience building simple dashboards or reports
• Familiarity with UTMs, link-in-bio tools, and basic SEO principles
• Strong writing and editing skills; understands how to communicate scientific content responsibly
• Proactive and self-directed: notices what needs to be done and dig in without waiting to be asked.
• Organized and detail-oriented: successfully manages multiple projects and deadlines across two organizations simultaneously
• Comfortable collaborating across all levels and departments of the organization including clinicians, researchers, leaders, and founders
• Background in and/or enthusiasm for women’s sports, health, and sports medicine

Preferred

• Experience working across two brands or entities simultaneously
• Familiarity with paid search campaign management
• Experience launching marketing from an early stage in a startup or small-scale environment; clinics or performance health a plus
• Experience with medical or scientific research content (citations, infographics, data visualization)
• Event marketing experience

Benefits

• Opportunity to make a meaningful impact in women's sports and health
• Direct partnership with senior leadership in a growing organization
• Opportunity for personal and professional growth as our organization expands
• Interaction with athletes, coaches, and thought leaders across women’s sports
• Dynamic, mission-driven work environment
• Competitive pay