Digital Marketing Manager at TrailerFunnel | Grand Rapids, MI | $64K/yr – $78K/yr

TrailerFunnel

Digital Marketing Manager

Grand Rapids, MI (On-site)

$64K/yr – $78K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media for auto dealership clients with end-to-end campaigns on Google and Meta, plus inventory-driven ad strategies; lead a small team and manage a 15–25+ client portfolio.

Own end-to-end campaign execution for 15–25+ dealership clients.
Must-have: 3+ years managing Google Ads (Search/PMax/Display/YouTube) and $30k+/mo spend.
Standout: leadership of a growing paid media team and clear client-facing impact.

Job Description

Responsibilities

Run Paid Media Campaigns: Build, manage, and optimize Google Ads campaigns across Search, Performance Max, Display, YouTube, and Demand Gen for dealership clients.
Build, manage, and optimize Meta Ads campaigns (Facebook and Instagram) across Traffic, Lead Gen, Catalog Sales, and Retargeting objectives.
Manage client ad budgets ranging from $1,000/mo to $10,000+/mo, ensuring efficient spend allocation and lead volume targets.
Implement and maintain conversion tracking (Google Tag Manager, GA4, Meta Pixel/CAPI) across client websites.
Develop inventory-specific ad strategies including dynamic product feeds, vehicle listing ads, and catalog-driven campaigns.
Own Client Relationships: Serve as the primary point of contact for a portfolio of 15–25+ dealership clients.
Lead recurring performance review and strategy calls, presenting insights in clear, dealer-friendly language that connects to their business goals.
Handle inbound client requests and escalations with professionalism and urgency.
Participate in occasional sales-focused calls for prospective clients, articulating our paid media capabilities and case studies.
Lead and Grow a Team: Manage, mentor, and develop a team of digital marketing specialists and coordinators.

Requirements

3+ years of hands-on experience managing Google Ads campaigns (Search, PMax, Display, YouTube). A strong performance track record matters more than certifications.
2+ years of hands-on experience managing Meta Ads campaigns across multiple objectives and ad formats.
Experience managing $30,000+/mo in monthly ad spend across multiple client accounts simultaneously.
Background in an agency, managed services, or multi-client environment where you owned the full campaign lifecycle.
Strong working knowledge of Google Tag Manager, GA4 event tracking, and conversion attribution.
Proven ability to lead client-facing calls with confidence and clarity. Performance reviews, strategy sessions, and the occasional difficult conversation.
At least 1 year of experience managing or mentoring direct reports or a small team.
Excellent written and verbal communication. You\'ll write ad copy, client emails, internal docs, and present on camera regularly.
Willingness to work in-office in downtown Grand Rapids, MI. This is not a remote position.

Preferred

Experience in the dealership, automotive, powersports, marine, RV, or equipment industry.
Familiarity with inventory feed management, vehicle listing ads, and dynamic creative optimization.
Proficiency in SEMrush, Ahrefs, or similar competitive intelligence tools.
Experience with Google Looker Studio or other BI/reporting platforms.
Working knowledge of SEO fundamentals as a complement to paid media.
Google Ads or Meta Blueprint certifications.