Responsibilities

• Plan, manage, and optimize Facebook Ads and Google Ads campaigns to generate qualified estate planning leads
• Develop and implement an SEO strategy to ensure the firm's website ranks for relevant search terms and remains technically sound
• Manage and grow the firm's social media presence by creating informative, engaging, and conversion-focused content
• Track, analyze, and report on campaign performance, using insights to optimize results continuously
• Create high-quality legal content, including blogs, website copy, email sequences, and educational guides to build trust and drive conversions
• Lead brand-building initiatives across digital and print channels, maintaining a consistent and compelling voice
• Utilize AI tools to accelerate content creation, optimize ad copy, analyze data, and automate routine tasks
• Plan and execute live and virtual seminars, handling all aspects from promotion to post-event follow-up
• Organize and manage referral partner events such as workshops, appreciation dinners, and networking gatherings to strengthen relationships
• Build and maintain a network of referral partners including financial advisors, CPAs, elder law professionals, and other centers of influence

Requirements

• Minimum of 3+ years of hands-on digital marketing experience, preferably in professional services, legal, or financial sectors
• Proven success in managing paid advertising campaigns on Facebook and Google with measurable results
• Proficiency in AI tools such as ChatGPT, Claude, Jasper, and similar platforms, used regularly to enhance marketing workflows
• Experience in building and nurturing referral relationships or partner networks
• Strong writing skills with the ability to produce engaging, accurate, and SEO-optimized content
• Experience planning and executing events, seminars, and workshops from inception to follow-up
• Data-driven mindset with the ability to analyze analytics and translate insights into actionable strategies
• Ability to thrive in fast-paced, entrepreneurial environments with minimal supervision

Benefits

• Competitive base salary ranging from $85,000 to $95,000, plus performance-based bonuses
• Comprehensive health and wellness benefits including Medical, Dental, Vision, Employee Assistance Program, Life Insurance, and 401(k) with matching contributions
• Flexible hybrid work arrangements to promote work-life balance
• Direct mentorship and access to firm leadership, including the Founder and Fractional CMO
• A supportive culture that values personal, professional, and financial growth
• Opportunities for ongoing learning through training, workshops, and career development resources
• A dynamic and fast-moving team environment that recognizes and rewards high performance