Digital Marketing Manager at Sharon Young, Inc. | Dallas, TX

Sharon Young, Inc.

Digital Marketing Manager

Dallas, TX (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive digital marketing leadership and e-commerce optimization for a consumer apparel brand, guiding strategy, site capabilities, and cross-functional activation.

Must-have: 5+ years in digital marketing with Shopify and data-driven ROI
Standout: cross-functional collaboration delivering personalized digital experiences

Job Description

Responsibilities

Creates strategies to identify and activate digital media, refine platform mix and optimize online merchandising presentations as well as product assortments.
Develops e-comm/digital business plans, including social media, all content media, influencers, and IT requirements as needed.
Manages existing vendor and agency relationships to ensure all solutions and services are being maximized.
Serves as a voice of the customer and acts as a customer experience advocate in considering decisions that will impact our customers.
Works cross-functionally with the brand, creative and IT teams to deliver site capabilities that maximize b2c marketing campaigns including SEO, email, social, SEM, website.
Closely monitors market trends, digital development, and customer and cultural insights, working cross-functionally to translate into future enhancements and new experiences.
Utilizes qualitative and quantitative inputs to build, maintain and activate a personalized experience for key customer segments on all digital and social platforms.
Partners with the brand to identify, align and activate against key brand priorities.
Serve as an extension of the brand marketing team focused on building awareness, generating demand, driving conversion, delighting consumers, and inspiring evangelism.
Employs data-driven strategies to inform investment decisions and attain agreed upon ROI..
Leverages qualitative, quantitative and trend inputs to drive websites update.
Drives business results and key performance indicators by leveraging data to drive change and to measure the impact of delivery.
Report key success metrics to stakeholders regarding business performance, opportunities, and project status.
Partners with cross-functional partners on all digital/social/e-commerce activities that impact experience.

Requirements

Bachelor's degree in a related field (MBA preferred).
5+ years' experience in relevant digital marketing roles, preferably in consumer goods or apparel.
Applying complex data and decision sciences methods to achieve business results.
Developing/managing sites on Shopify.
Implementing effective customer acquisition programs.
High level of understanding of applied digital best practices and experience/technology trends.
Proven track record of success in a fast-paced growth environment by possessing the experience, ability, and knowledge to adapt and apply in an effort to move the business forward.
Solid business acumen and understanding.
Excellent presentation, communication, and project management skills.
Proficiency in using Microsoft Office applications, including Excel.

Sharon Young, Inc.

We are proud to say that for almost 40 years, Sharon Young Inc. has been a leader in creating innovative women’s apparel. We embrace our customer, a sophisticated woman, who wants to look great and feel great regardless of age or body type. Through research and development of fabrics yarns, fit engineering, and repeated testing, SYI, provides solutions, and is the undisputed leader in figure-flattering, shaping, and confidence building apparel. Our brands can be found in top retailers and specialty boutiques all across the US and internationally. As one of the country’s most innovative women’s clothing manufacturers and distributors, SYI, which was founded in Dallas, Texas, in 1984, and re-energized in 2006. The company has blossomed through the launch of new brands and acquisitions to now offer 7 brands, across a variety of lifestyles, including golf. SYI has spent decades researching, developing, reinventing, testing, perfecting, fine-tuning, and executing the art and science of fashion design, innovation, and production. Along the way, it has enjoyed nine appearances on the Inc. 500/Inc. 5000 list for the Fastest Growing Private Companies in America, and winner of the Dallas 100 award for being one of the fastest growing companies in the city. Today, SYI is a destination wholesale marketplace where retailers come to discover their next bestsellers for style conscious and confident women.OUR MISSIONTo create products that make our customers look great, feel confident and perform for our merchants. OUR COMMUNITY We’re always looking for ways to give back to the community. We delight in participating in the Susan G. Komen Walk, collecting toys for Brother Bill’s Helping Hands, donating to the Tim Tebow Foundation, or supporting the local Dress for Success chapter. We’re on a mission to help and boost the spirits of those less fortunate.

Founded in 1984

Dallas, Texas, USA

105 employees (29 in marketing)

www.sharonyounginc.com