Responsibilities

• Capture high-quality photography and video that showcase Plymouth State University’s academic programs, students, faculty, campus life, and community partnerships.
• Source and develop story ideas that highlight institutional priorities including recruitment, enrollment, student success, and alumni engagement.
• Produce short-form and long-form video content optimized for digital platforms including social media and web channels.
• Maintain and organize a centralized digital media library of photography and video assets.
• Develop and manage digital storytelling across University social media platforms to increase visibility, engagement, and audience reach.
• Create engaging social media content aligned with institutional communications and marketing priorities.
• Adapt content to align with evolving social media trends and platform best practices.
• Write and produce digital content including feature stories for the website news page, press releases, and articles for the University’s online magazine.
• Collaborate with campus partners to identify and develop compelling stories highlighting academic programs, faculty expertise, and student achievements.
• Analyze social media performance and digital engagement using platform analytics and GA4.

Requirements

• Bachelor’s degree in communications, journalism, marketing, digital media, or a related field.
• Demonstrated experience in digital content creation including photography, videography, social media content development, and digital storytelling.
• Experience writing digital content for institutional or organizational communications.
• Proficiency in professional editing software including Adobe Lightroom, Photoshop, and PremierePro.
• Ability to create engaging digital content for social media platforms.
• Knowledge of social media content trends and platform best practices.
• Strong writing and editing skills for digital communications.
• Ability to manage multiple projects and deadlines in a fast-paced communications environment.
• Ability to collaborate with faculty, staff, students, and external partners to identify and develop stories.
• Experience using analytics tools to evaluate content performance.

Preferred

• Experience producing digital content in a higher education or mission-driven organization.
• Drone experience.
• Experience managing social media content planning tools such as Loomly, Later, or Hootsuite.
• Experience producing short-form vertical video for platforms such as Instagram Reels, TikTok, or YouTube Shorts.
• Familiarity with digital asset management systems.