Responsibilities

• Lead the development and execution of integrated digital marketing strategies aligned with organizational fundraising goals
• Plan and manage full-funnel campaigns across paid media, email, web, and social channels
• Own campaign calendars for key initiatives including Ramadan, emergencies, and seasonal appeals
• Translate organizational priorities into high-performing digital campaigns with clear KPIs and revenue targets
• Define and track KPIs across all digital channels, including conversion rates, ROI, donor acquisition cost, and lifetime value
• Use Salesforce and marketing analytics tools to build dashboards, track donor journeys, and optimize campaign performance
• Conduct A/B testing and conversion optimization across landing pages, ads, and email campaigns
• Analyze audience behavior and campaign performance to inform continuous improvement
• Serve as a key stakeholder in Salesforce utilization for marketing and fundraising
• Partner with development and operations teams to ensure clean data, segmentation, and reporting accuracy

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• 4+ years of digital marketing experience, preferably in nonprofit or mission-driven organizations
• Proven experience leading multi-channel digital campaigns with measurable revenue impact
• Strong proficiency in Salesforce (or similar CRM platforms) for segmentation, reporting, and campaign tracking
• Experience with Adobe Creative Cloud and working closely with creative teams
• Hands-on experience with email marketing platforms (Mailchimp or similar), paid media, SEO/SEM, and social media strategy
• Strong analytical mindset with the ability to translate data into actionable insights
• Excellent communication, project management, and organizational skills
• Preference is given to Fairfax, VA (and surrounding areas) applicants as to conform to our hybrid model which requires a minimum of 3 days per week in office. During busy seasons, employees may be asked to perform overtime work and work during weekends, i.e. Ramadan, Qurbani, Winter campaigns.

Preferred

• Preference is given to Fairfax, VA (and surrounding areas) applicants as to conform to our hybrid model which requires a minimum of 3 days per week in office. During busy seasons, employees may be asked to perform overtime work and work during weekends, i.e. Ramadan, Qurbani, Winter campaigns.

Benefits

• 100% employer paid Medical; Partial employer paid Dental and Vision benefits (available upon hire)
• Robust time-off package including, vacation, sick and personal leaves; and federal and Islamic holidays
• 3% employer-funded 401(k) contribution
• Purpose-driven, collaborative environment with national leadership exposure
• Professional development opportunities and faith-centered service