Digital Marketing Manager

Scottsdale, AZ (Hybrid)

$80K/yrMid Level5+ years expFull time

Posted 5 days ago

Job Summary

Own end-to-end digital marketing execution across paid media, email/SMS, and DTC on Shopify, coordinating cross-functional teams to drive ROAS, retention, and conversion improvements.

Lead paid media and creative testing across Meta, Google, Amazon, and other channels
Oversee email/SMS strategy and Shopify storefront optimizations to lift conversions

Job Description

Responsibilities

Work closely with Motive’s paid media agencies to support Meta, Google, Amazon, and other performance marketing initiatives.
Help develop, review, and organize digital ad creative, including static ads, UGC-style videos, hooks, copy, and landing page concepts.
Support campaign testing strategies, including new offers, bundles, landing pages, advertorials, listicles, and funnel-style product pages.
Monitor performance trends and help identify opportunities to improve ROAS, CVR, AOV, and CAC.
Oversee email and SMS strategy, campaign calendars, approvals, segmentation, and lifecycle opportunities to improve retention and repeat purchase.
Help execute new DTC strategies across the Shopify storefront, including offer testing, product page updates, landing pages, upsells, and other conversion rate optimization initiatives.
Work with Motive’s Amazon agency and internal team to support Amazon growth initiatives.
Support organic social content planning, scheduling, and posting across Motive’s social channels.
Support community management, including responding to comments, monitoring engagement, and identifying customer insights.
Help manage project timelines, deliverables, approvals, and communication across paid media, creative, email/SMS, Amazon, and web development.

Requirements

5+ years of experience in digital marketing, ecommerce, growth marketing, or a related role.
Experience working with or managing digital marketing agencies.
Hands-on experience with Meta Ads and associated creative
Familiarity with Klaviyo or similar email/SMS marketing platforms.
Experience with Shopify storefront management, landing pages, product pages, and conversion optimization.
Understanding of Amazon marketplace strategy, Amazon ads, or Amazon listing optimization preferred.
Strong creative eye with the ability to evaluate ad creative, UGC content, landing pages, and campaign messaging.
Experience using AI tools for marketing content creation, creative ideation, copywriting, workflow optimization, or campaign development.
Experience in DTC, consumer health, wellness, medical devices, beauty, fitness, or consumer products preferred.

Benefits

Competitive salary
Medical and dental insurance
Optional vision insurance
401k program
Paid vacation and holidays

Motive Health, Inc.

At Motive Health, our mission is to help people live life without limits. Motive Health, previously known as CyMedica Orthopedics, is a consumer health and wellness company delivering at-home, non-invasive knee pain relief therapy. Developed by Dr. Struan Coleman, Orthopedic Surgeon at HSS, our groundbreaking technology is the only muscle stimulation device FDA-cleared to treat knee pain and increase mobility by improving quadriceps muscle strength. Clinically proven to reduce knee pain associated with arthritis and improve function, the app-controlled therapy offers a non-invasive, non-prescription pain management solution.Whether you’re an athlete or someone dealing with knee pain in daily life, Motive can help you get back to living life the way it’s supposed to be lived — without limits.

Founded in 2014

Scottsdale, Arizona, USA

8 employees (2 in marketing)

mymotive.com