Digital Marketing Manager at Mirakl | Boston, MA | $105K/yr – $123K/yr

Mirakl

Digital Marketing Manager

Boston, MA (Hybrid)

$105K/yr – $123K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive end-to-end digital advertising and channel distribution for Mirakl’s demand-gen programs across LinkedIn, Google Ads, Meta, and more, with data-driven optimization and cross-functional alignment.

Must-have: 5+ years in digital marketing and program management
Standout: strong cross-channel ad ops with Hubspot/Salesforce/6Sense and AI tooling
Standout: collaboration with content, product marketing, and sales to align campaigns

Job Description

Responsibilities

Develop and execute digital channel strategies across LinkedIn, 6sense Display, Google Ads, Reddit, Meta, and emerging platforms to amplify content, events, demand generation offers, and integrated campaigns
Determine optimal digital channel distribution plans for all marketing assets, including thought leadership content, webinars, field events, demand gen offers, customer announcements and launches, by mapping the right content to the right channels and audiences
Build, launch, and manage multi-channel digital advertising campaigns in partnership with the growth marketing team to drive awareness, engagement, and pipeline generation
Write compelling ad copy for all digital channels, leverage Canva to navigate and customize design templates, and contribute to creative direction and design briefing
Design and implement sophisticated retargeting frameworks across platforms to nurture prospects throughout their buyer journey and maximize conversion rates
Conduct ongoing campaign optimization through continuous A/B testing of creative, messaging, audience targeting, and bidding strategies
Leverage AI tools to accelerate campaign planning and execution—supporting audience insights, ad copy/creative iteration, A/B test ideation, and performance optimization across channels
Own digital advertising analytics and reporting, partnering with the revenue operations team to provide deep-dive performance analysis and data-driven recommendations to optimize ad spend
Partner cross-functionally with content, product marketing, sales, and field marketing teams to align digital distribution strategies with business priorities
Manage digital advertising budgets, ensuring efficient allocation across channels and campaigns to maximize pipeline contribution

Requirements

Bachelor's Degree in marketing, communications, or related field
5+ years of relevant work experience in programs or digital marketing, preferably in a high tech environment
Proven success in marketing programs and project management
Ability to work in a fast-paced environment with multiple stakeholders
Demonstrated ability to organize, prioritize, and multitask under tight deadlines
Detail oriented individual that takes initiative to define and improve processes
Working knowledge of marketing automation, CRM, and advertising platforms
Hubspot, Salesforce, & 6Sense experience a plus
Canva, video editing tool, or other creative experience a plus
Experience with marketing reporting
Proven history of using AI to optimize and launch campaigns
Ability to travel when necessary; Periodic international travel required (Paris)

Benefits

wide range of competitive benefits including health, dental, 401(k) match plan, commuter, and PTO.

Mirakl

4.2 Glassdoor

Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.Mirakl is trusted by 450+ industry-leading businesses worldwide including Macy’s, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar.

Founded in 2012

Paris, Île-de-France, FRA

859 employees (71 in marketing)

www.mirakl.com

82% recommend to a friend

89% CEO approval