Responsibilities

• Lead Google Ads strategy and execution: Search, Display, Shopping, and Performance Max
• Own Meta campaigns across Facebook and Instagram, full funnel from awareness to conversion
• Manage budgets, bidding strategies, and ongoing ROAS optimization
• Conduct keyword research, audience development, and competitor analysis
• Set up and maintain tracking, attribution, and conversion measurement via GTM and GA4
• Collaborate with creative on ad copy, visuals, and landing page recommendations
• Deliver clear, data-driven performance reports to clients on a regular cadence
• Identify account growth opportunities and proactively recommend scaling strategies

Requirements

• 5+ years managing Google Ads and Meta Ads with demonstrable ROAS results
• Experience managing mid-to-high five-figure monthly ad budgets
• Agency background with experience managing multiple client accounts simultaneously
• Strong command of GA4, Google Tag Manager, and Looker Studio
• Ability to translate performance data into strategic client recommendations
• Detail-oriented, self-directed, and accountable to results
• U.S.-based with availability during standard business hours
• Excellent written and verbal communication skills

Preferred

• Luxury, high-end, or premium brand experience strongly preferred
• Experience in jewelry, diamonds, or luxury watches is a significant plus
• Strong eCommerce background with proven results driving online revenue
• Active use of AI tools for campaign analysis, reporting, or workflow efficiency
• Organic social media experience (content strategy, scheduling, engagement)
• Experience with Shopify or eCommerce ecosystems
• Knowledge of SEO, GEO (Generative Engine Optimization), or paid social strategy is a bonus