Responsibilities

• Develop and implement comprehensive digital marketing strategies tailored to the finance and insurance industry.
• Manage day-to-day digital marketing operations, including campaign planning, execution, and performance analysis.
• Coordinate with internal teams and external vendors to ensure seamless integration of marketing technologies and platforms.
• Analyze marketing data and KPIs to optimize campaigns and report insights to senior leadership.
• Ensure all digital marketing activities comply with relevant financial regulations and data privacy standards.
• Lead and mentor a team of digital marketing specialists, fostering a culture of continuous improvement and innovation.
• Oversee budget allocation and resource management to maximize ROI on digital marketing investments.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Finance, or a related field.
• At least 5 years of experience in digital marketing, with a minimum of 2 years in a managerial or leadership role.
• Proven experience in the finance or insurance industry or a closely related regulated sector.
• Strong knowledge of digital marketing tools, platforms, and analytics software (e.g., Google Analytics, CRM systems).
• Demonstrated ability to manage complex projects and lead cross-functional teams.

Preferred

• Master’s degree in Marketing, Finance, or an MBA.
• Certifications such as Google Ads, HubSpot, or Digital Marketing Institute credentials.
• Experience with marketing automation platforms and advanced data analytics techniques.
• Familiarity with compliance requirements specific to financial services marketing.
• Proven track record of driving digital transformation initiatives within a regulated environment.