Digital Marketing Manager at Informa TechTarget | Newton, MA | $115K/yr – $130K/yr

Informa TechTarget

Digital Marketing Manager

Newton, MA (Hybrid)

$115K/yr – $130K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

The role leads data-driven, multi-channel digital marketing strategy and ROI-focused optimization for a B2B SaaS business. It emphasizes experiments, measurement, and collaboration with leadership and cross-functional teams. A background in B2B SaaS marketing, campaign ownership, and analytics is essential, with a preference for AI search visibility familiarity. Benefits include community, volunteering, career development, time-off, and well-being support.

Job Description

Responsibilities

Collaborate with leadership to design and implement a comprehensive multi-channel digital marketing strategy that aligns with business objectives and drives awareness, engagement, and pipeline.
Manage and optimize digital marketing budgets, ensuring all campaigns are ROI-focused and deliver maximum impact.
Lead data-driven experiments, A/B testing, and performance analyses to continuously refine and improve campaign effectiveness.
Act as the internal digital marketing expert, providing strategic guidance to leadership and cross-functional teams.
Balance competing priorities across multiple teams and projects, offering clear reasoning and actionable solutions.
Leverage data and testing insights to inform roadmap planning, testing strategies, AI tagging, and creative optimization.
Implement tagging, tracking, and measurement plans to ensure accurate performance data across all digital destinations.
Plan and execute A/B tests to improve conversion rates across page templates, messaging and creative.
Partner with Web/Creative teams to optimize user paths, reduce friction, and increase visitor-to-lead and lead-to-MQL conversions.
Lead all SEO, GEO, and AEO efforts to enhance visibility, drive inbound traffic, and generate qualified leads.

Informa TechTarget

Informa TechTarget informs, influences and connects the world’s technology buyers and sellers, helping accelerate growth from R&D to ROI. With a vast reach of over 220 highly targeted technology-specific websites and over 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into the technology market. Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that have the potential to deliver significant impact and measurable outcomes to our clients:•Trusted information that shapes the industry and informs investment •Intelligence and advice that guides and influences strategy •Advertising that grows reputation and establishes thought leadership•Custom content that engages and prompts action •Intent and demand generation that more precisely targets and convertsInforma TechTarget is headquartered in Boston, MA and has offices in 19 global locations.

Auburndale, Massachusetts, USA

1.5K employees (499 in marketing)

www.informatechtarget.com