Responsibilities

• Develop and execute the company’s e-commerce and digital strategy to achieve revenue and margin goals
• Identify new digital opportunities, channels, and technologies to accelerate growth
• Oversee website UX/UI, navigation, search, and product presentation
• Partner with 3 rd party web design firms, engineering, and product marketing to enhance site functionality
• Project management ASRaymond website transition from a consumer order strategy to customer portal information hub.
• Collaborate with marketing and external marketing firms on SEO, SEM, email, and social media initiatives.
• Ensure accurate product listings, pricing, and other key attributes.
• Own e‑commerce KPIs including traffic, conversion rate, AOV, revenue, and profitability.
• Analyze customer behavior, market trends, and competitive insights
• Lead cross‑functional teams including marketing, engineer, and operations.

Requirements

• Strong understanding of e‑commerce platforms
• Expertise in digital marketing, analytics, and conversion optimization
• Competency in CRM (preferably Salesforce and Pardot), PIM (preferably InRiver), CMS software (preferably Optimizely/EpiServer), Google Marketing tools.
• Project management experience with digital and traditional marketing initiatives.
• Proven leadership and team‑management experience
• Excellent communication, problem‑solving, and decision‑making skills
• Ability to work cross‑functionally in a fast‑paced environment
• Bachelor’s degree in business, Marketing, Digital Commerce, or related field
• 5–10+ years of marketing, project management and customer service experience.
• Experience scaling online revenue and managing multi‑channel digital ecosystems.

Preferred

• Experience working within a B2B international marketing team, preferably within the industrial sector.