Responsibilities

• Develop, execute and optimize integrated paid, earned, and owned digital marketing campaigns to drive engagement and conversion.
• Manage campaign setup, UTM tagging, tracking, and performance reporting in HubSpot and Google Analytics 4 (GA4)
• Implement A/B tests, track/report and analyze results, and continuously improve campaign performance based on insights and KPIs
• Plan, develop, and publish organic and paid content across LinkedIn, Facebook, Instagram, YouTube, and emerging B2B platforms
• Develop long and short-form videos, reels, and graphics that increase engagement and brand reach
• Develop and update content across brand websites to ensure accuracy, SEO compliance, and consistent user experience
• Develop technical thought leadership content (blog posts, landing pages, white papers, case studies, news stories, industry articles) in collaboration with internal subject matter experts in a clear, engaging way

Requirements

• Bachelor's degree in marketing, communications, journalism, or related field.
• 7 years of experience in digital marketing, preferably in a B2B setting
• Paid media buying experience is required.
• Strong working knowledge of Hubspot Marketing Module (email and social media) and AI platforms for research, marketing content development
• Experience with design/video editing tools: Canva, Adobe Creative Suite, CapCut
• Experience with analytics and media buying tools: HubSpot, GA4, SEMrush, Google Search Console, Google Ads Manager, LinkedIn Campaign Manager, Meta Business Manager, LLMs
• Strong writing, editing, and storytelling skills with the ability to tailor content for different platforms
• To conform to U.S. Government space technology export regulations, including ITAR you must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8 U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State.