Responsibilities

• Develop and execute a comprehensive digital marketing strategy across multiple channels, including social media, web, and paid media.
• Manage daily operations of all social media platforms, with a strong emphasis on building an engaged and growing following on X and YouTube.
• Collaborate with content creators to produce engaging, on-brand content (text, images, and video) tailored to each platform.
• Create and implement campaigns to increase brand awareness, followers, and engagement metrics (e.g., likes, shares, comments, retweets).
• Monitor social media trends, competitor activity, and emerging platforms to identify opportunities for growth.
• Leverage data analytics tools (Google Analytics, social media insights, etc.) to measure the effectiveness of campaigns and optimize performance.
• Run paid social media campaigns (e.g., promoted posts on X and YouTube) to complement organic growth efforts.
• Manage SEO optimization/improvements and conduct keyword research and analysis to identify opportunities for improving organic search rankings and driving targeted traffic.
• Monitor website performance using tools like Google Search Console, Google Analytics, and third-party platforms (e.g., SEMrush, Ahrefs, or Moz) to identify technical SEO issues and areas for improvement.
• Track budgets and allocate resources effectively to maximize ROI across all digital campaigns.

Requirements

• 3+ years of professional experience in digital marketing, with a strong focus on social media management and audience building.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• Proficiency with social media platforms and tools, specifically X, Instagram, LinkedIn, Facebook, YouTube.
• Hands-on experience with social media management tools such as Hootsuite, Buffer, or Sprout Social.
• Proficiency with analytics tools such as Google Analytics, Meta Insights, and Twitter Analytics (X).
• SEO/SEM expertise, including keyword research, content optimization, and paid Google Ads campaigns.
• Familiarity with graphic design software (e.g., Canva, Adobe Creative Suite) or video editing tools is a plus.
• Strong copywriting and content creation skills, with the ability to craft compelling, on-brand messaging.
• Analytical mindset with the ability to interpret data and turn insights into actionable strategies.
• Excellent organizational and project management skills to coordinate across teams and meet deadlines.

Preferred

• Experience growing and managing large followings on X, with evidence of successful growth campaigns
• Experience with A/B testing for campaigns and landing pages
• Knowledge of emerging digital marketing technologies and tools (e.g., AI-based marketing platforms, influencer marketing tools)
• Experience in direct-to-retail marketing within the investment management industry.

Benefits

• Generous medical, dental, and vision plans
• Paid and voluntary supplemental life insurance
• Healthcare spending account, flexible spending accounts, and transit benefit options
• Paid sick and personal time off, Parental Leave, and paid disability benefits
• Employee Assistance Program (EAP)
• 401K matching with immediate vesting