Responsibilities

• Provide leadership and management to drive long term strategy and vision for our digital marketing (display, social media, video, etc.) and interactive initiatives
• Develop, implement, and monitor effectiveness of digital media strategies, campaigns, SEO activities, and proactively recommend changes to drive more brand impressions, lower PPC costs, and improve results.
• Oversee all aspects of social media platforms, monitoring progress on all platforms using analytical tools
• Collaborate with the Marketing team on media strategies, website enhancements, and lead the efforts on lead generation
• lead the efforts on lead generation. Review, evaluate and measure employee performance against Company goals and standards and establish target for improvement when necessary; recommend promotion/job change and/or compensation changes for employees under assigned responsibility on pre-determined and timely basis.
• Efficiently manage, provide leadership for, and develop staff through effective communication, coaching, training and development for continued success and/or future advancement.
• Ensure compliance with company hiring, counseling/discipline and termination policies. Determine staffing levels and oversee employee scheduling and foster a cooperative and harmonious working climate conducive to maximize employee morale and productivity.
• Address and resolve all employee concerns/issues in a timely manner
• Ability to work additional hours as may be required.
• Other duties as may be assigned