Responsibilities

• Provide leadership and management to drive long term strategy and vision for our digital marketing (display, social media, video, etc.) and interactive initiatives
• Develop, implement, and monitor effectiveness of digital media strategies, campaigns, SEO activities, and proactively recommend changes to drive more brand impressions, lower PPC costs, and improve results.
• Oversee all aspects of social media platforms, monitoring progress on all platforms using analytical tools
• Collaborate with the Marketing team on media strategies, website enhancements, and lead the efforts on lead generation
• lead the efforts on lead generation.
• Review, evaluate and measure employee performance against Company goals and standards and establish target for improvement when necessary; recommend promotion/job change and/or compensation changes for employees under assigned responsibility on pre-determined and timely basis.
• Efficiently manage, provide leadership for, and develop staff through effective communication, coaching, training and development for continued success and/or future advancement.
• Ensure compliance with company hiring, counseling/discipline and termination policies. Determine staffing levels and oversee employee scheduling and foster a cooperative and harmonious working climate conducive to maximize employee morale and productivity.
• Address and resolve all employee concerns/issues in a timely manner
• Ability to work additional hours as may be required.
• Other duties as may be assigned

Requirements

• Bachelor’s degree required with a minimum of five (5) years related experience, or equivalent combination of education and experience.
• Computer proficiency with Microsoft Office Suite and Adobe Suite, on a Microsoft Windows or Apple platform. Experience with content management system (e.g., WordPress),eCommerce (Adobe Commerce) and social media management system (e.g., Soci) a plus.
• Communicate with customer, supervisor or other office personnel in an effective and timely manner.
• Maintain and promote a positive attitude toward customers, internal and external, regardless of the circumstances.
• Must have excellent conflict resolution skills and be able to diplomatically handle confrontation.

Benefits

• Medical, dental, and vision options: Available on the 1 st day of the month following your start date!
• Paid time off plan: 13 days accrued annually during your 1 st year; 16 days accrued during your 2 nd year!
• Paid Holidays: New Years Day, Memorial Day, Independence Day, Labor Day, Thanksgiving Day, Christmas Day
• Floating Holidays: Up to 2 floating holidays per year
• Competitive compensation: Including annual performance evaluations!
• 401k retirement plan: Including an employer match!
• Company paid: Life insurance, short-term disability, & long-term disability
• and more!