Responsibilities

• Manage and optimize Go High Level CRM systems across multiple client accounts, including setting up sub accounts, building advanced workflows, triggers, funnels, automations, segmentation, and comprehensive lead nurturing systems.
• Architect and oversee full funnel marketing strategies focused on acquisition, retention, and lifetime value optimization, continuously improving conversion rates and customer journey performance.
• Set up, launch, and manage paid advertising campaigns across Meta, Google, and LinkedIn with clear revenue accountability, optimizing cost per acquisition, ROAS, and overall campaign profitability.
• Develop and implement integrated digital marketing strategies across social media, search engines, email marketing, and content platforms to increase brand visibility, engagement, and qualified lead generation.
• Conduct keyword research and implement SEO strategies to improve organic rankings, search visibility, and website traffic.
• Analyze campaign performance using Google Analytics and other data tracking tools to evaluate trends, measure KPIs, and refine marketing strategies based on data-driven insights.
• Lead client-facing marketing meetings, present performance reports, communicate growth strategies, and build trusted relationships while ensuring alignment on revenue goals and expectations.
• Oversee content strategy and creative direction, including copy development, landing page optimization, and digital assets that support campaign objectives and funnel performance.
• Implement conversion rate optimization strategies through A/B testing, landing page refinement, and performance marketing techniques to maximize lead generation and sales outcomes.
• Coordinate email marketing campaigns and automated nurture sequences designed to increase engagement, improve retention, and drive repeat revenue.