Digital Marketing Manager at Carolina Estate Planning | Winston-Salem, NC | $85K/yr – $95K/yr

Carolina Estate Planning

Digital Marketing Manager

Winston-Salem, NC (Unknown)

$85K/yr – $95K/yrSenior Level3+ years exp

Posted 1 month ago

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Job Summary

Own the paid and organic growth engine for estate planning clients, with clear ownership of campaigns, content, referrals, and events that feed a warm pipeline.

Growth channels: manage Facebook/Google Ads and SEO to drive qualified leads and conversions.
Partnerships & referrals: build and nurture a partner network with CPAs, advisors, and elder-law pros to sustain introductions.
Content & education: lead high-quality legal content and seminars that build trust and position the firm as a planning resource.

Job Description

Responsibilities

Digital Marketing & Paid Advertising
Plan, manage, and optimize Facebook Ads and Google Ads to consistently generate qualified estate planning leads
Own SEO strategy and ensure our website is always fresh, technically sound, and ranking for the searches that matter most to our ideal clients
Manage and grow our social media presence with content that informs, engages, and converts
Track, analyze, and report on all campaign and channel performance — and use those insights to continuously optimize results
Create high-quality legal content, including blogs, website copy, glide paths, email nurture sequences, and educational guides that build trust and drive conversions
Lead brand-building efforts across all digital and print channels, ensuring a consistent, compelling voice that resonates with families planning their futures
Leverage AI tools (ChatGPT, Claude, Jasper, and others) to accelerate content production, optimize ad copy, analyze performance data, and automate repetitive tasks
Plan and execute live and virtual client seminars — from concept and promotion to logistics and post-event follow-up — that position Carolina Estate Planning as the premier estate planning resource in our market
Organize and manage referral partner events, including workshops, appreciation dinners, and networking gatherings that strengthen relationships and drive warm introductions

Requirements

3+ years of hands-on digital marketing experience, ideally in a professional services, legal, or financial services environment
Proven, results-backed experience running paid campaigns on Facebook and Google — you can show us the numbers
Genuine proficiency with AI tools and daily use to enhance work
Experience building referral relationships or partner networks and turning warm connections into a consistent pipeline
Strong writer who can produce compelling long-form content that is accurate, engaging, and needs minimal editing
Experience planning and promoting events or seminars from concept through post-event follow-up
Data-driven and able to translate analytics into smarter decisions and better results
Thrive in fast-paced, enterprising environments and do not need someone looking over your shoulder

Benefits

Competitive base salary of $85,000 – $905,000 plus performance-based bonuses
Health and wellness benefits (Medical, Dental, Vision, EAP, Life, 401(k match))
Flexible work arrangements — hybrid
Direct access to and mentorship from firm leadership, including the Founder and Fractional CMO
A culture that values work-life balance and genuinely cares about your personal, professional, and financial growth
Learning and development opportunities, including access to training, workshops, and career advancement resources
A fast-moving, supportive team where high performers are recognized and rewarded

Carolina Estate Planning

At Carolina Estate Planning, our goal is to bring you peace of mind and protect your future. For estate planning, this can mean ensuring your children are taken care of should the unthinkable happen. If you are administering a loved one's estate, this can mean providing you with expert advice and assistance every step of the way. If you are in the midst of a trust or estate dispute, this can mean stopping others from taking advantage of you by hiring our firm for fiduciary litigation.Estate planning doesn’t need to be a time-consuming process; we make it easy with multiple options for completing your estate plan. We've seen how a well-crafted estate plan can bring families together. Through proactive estate planning, we help individuals, couples and families secure their future.Equally important is assisting people with probate, estate and trust administration. First, we want to acknowledge how difficult it is when you lose a loved one. When the burden of settling their estate is looming, you need peace of mind that there is someone there for you. We make sure that everything is done right when filing papers with the Probate Court, settling the estate, and transferring property such as real estate or a family business. We understand that it can be very scary and confusing to go through probate, especially if you are not a probate attorney, and it can consume a lot of your valuable time. Our law firm helps people that live locally or across the country with probate, estate and trust administration.In addition to helping our clients with estate planning and probate, we also serve the community by assisting with trust or estate disputes. Sometimes, very difficult problems arise when administering or settling an estate or trust. Our law firm can help people honor the memory of their friend or family member by stopping these situations from happening. We are here to help. To speak with our team, book an appointment today at carolinaestateplanning.com/contact-us.

Founded in 2018

Winston-Salem, North Carolina, USA

10 employees (1 in marketing)

carolinaestateplanning.com