Responsibilities

• The Digital Marketing Manager owns all digital channels and performance marketing efforts, with a primary focus on driving traffic, audience growth, and acquisition.
• This role ensures a cohesive and high-performing digital presence for Atlanta Humane Society, Operation Humane, and Remedy.
• The ideal candidate is both creative and data driven, with hands-on experience managing digital ad platforms, analyzing marketing performance, and making strategic adjustments to maximize impact.
• Duties and Responsibilities
• Paid Advertising
• Develop and manage comprehensive digital advertising strategies across Atlanta Humane Society, Operation Humane, and Remedy.
• Plan, execute, and optimize paid campaigns including fundraising appeals, brand awareness initiatives, lead generation efforts, event promotion, program support, and more.
• Manage ad buying and budget allocation to ensure efficient spend and maximum return on investment.
• Draft compelling ad copy and messaging tailored to target audiences and campaign goals.
• Collaborate with the creative team to develop high performing ad assets, including graphics, video, and other digital content.

Requirements

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field, or equivalent professional experience.
• 2 to 5 years of experience managing paid digital advertising campaigns, with demonstrated success.
• Experience using platforms such as Meta Business Suite, StackAdapt, SproutSocial, ClickUp, and/or Salesforce preferred.
• Previous experience managing and maintaining a Google Ad Grant account, including compliance and campaign optimization.
• Excellent copywriting skills and ability to develop compelling ad messaging for diverse audiences.
• Strong organizational skills with the ability to manage multiple campaigns, deadlines, and priorities in a fast-paced environment.
• Supervisory experience preferred, with the ability to guide and support direct reports.
• Ability to commute to Atlanta Humane’s locations as needed.
• Passion for animal welfare and alignment with Atlanta Humane Society’s mission.

Preferred

• Experience using platforms such as Meta Business Suite, StackAdapt, SproutSocial, ClickUp, and/or Salesforce preferred.