Responsibilities

• Develop an overall ASA brand strategy
• Develop and implement a social media strategy with specific goals and tracking process to increase followers and engagement
• Execute social ad campaigns for ASA’s events
• Create / edit effective video content for social and web
• Manage the company’s web sites and their content
• Develop and implement an email marketing strategy
• Identify and establish partnerships for digital content distribution
• Research, identify, secure and manage third-party agencies and media partners
• Oversee the execution of the company’s content distribution strategy
• Analyze, create and execute effective and efficient B2C marketing and media buying strategies for the company’s events

Requirements

• Strong understanding of digital and social media marketing, SEO, AdWords, digital / social media buying, trends in technology, social listening, etc.
• Proven track record of developing successful digital and social media campaigns that increased traffic and user engagement
• A strong understanding of the WordPress CMS platform
• High standards for writing and proof reading
• Strong video editing skills
• AI deployment and best practices
• Business and Partnership development
• Building of social ad campaigns with re-targeting expertise
• Knowledge of Google Suite products
• Graphic design skills with Adobe products and software (Photoshop, Illustrator, etc.)

Preferred

• Basic knowledge of action sports a plus

Benefits

• competitive benefits package.