Responsibilities

• Develop an overall ASA brand strategy
• Develop and implement a social media strategy with specific goals and tracking process to increase followers and engagement
• Execute social ad campaigns for ASA’s events
• Create / edit effective video content for social and web
• Manage the company’s web sites and their content
• Develop and implement an email marketing strategy
• Identify and establish partnerships for digital content distribution
• Research, identify, secure and manage third-party agencies and media partners
• Oversee the execution of the company’s content distribution strategy
• Analyze, create and execute effective and efficient B2C marketing and media buying strategies for the company’s events
• Build and manage an effective AI strategy that allows cutting-edge use of AI technology
• Oversee the company’s public relations efforts
• Develop guidelines and standards to ensure consistency of message and look across the company’s various distribution platforms. Work to develop synergies and cross-promotion opportunities across these platforms
• Manage the company’s photo and video library

Requirements

• Minimum of 5 years of work history in digital and social media marketing / communications
• Bachelors or Masters degree in Marketing / Communications / Public Relations / Advertising or related field
• A strong understanding of the WordPress CMS platform
• High standards for writing and proofreading
• Strong video editing skills
• AI deployment and best practices
• Business and partnership development
• Building of social ad campaigns with re-targeting expertise
• Knowledge of Google Suite products
• Graphic design skills with Adobe products and software (Photoshop, Illustrator, etc.)
• Strong computer skills: MS Office Suite, Adobe Suite
• Basic knowledge of action sports a plus
• Bachelors degree from a 4 year University and a minimum of 5 years of relevant experience is required.

Preferred

• Basic knowledge of action sports a plus

Benefits

• competitive benefits package.