Drive digital marketing, content, and social initiatives to support the VP of Marketing’s strategic vision.

• Own multi-channel campaigns that drive brand awareness, lead generation, and customer engagement.
• Collaborate with cross-functional teams to create marketing materials for target audiences.
• Lead planning, execution, and management of social media strategy with a focus on LinkedIn.
• Develop and nurture the company’s online community and growth strategies.
• Execute content initiatives aligned with the editorial calendar and broader marketing objectives.
• Write, edit, and manage high-quality content across ebooks, case studies, whitepapers, collateral, web content, press releases, emails, newsletters, and blogs.
• Produce, edit, and proofread content to maintain high quality and consistency.
• Assist with trade show logistics, planning, booth execution, vendor coordination, and post-event follow-up.
• Apply SEO best practices to improve visibility and performance of campaigns and content.

• Manage email marketing, including planning, content creation, segmentation, A/B testing, and performance analysis.
• Stay current with industry trends to enhance the company’s digital strategy.
• Conduct in-depth research to ensure content accuracy and engagement.
• Demonstrate a proactive, can-do attitude and willingness to learn new skills.
• Support cross-functional team efforts by assisting with various company tasks as needed.

• Experience with LinkedIn Ads is a plus.